Lead Generation Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a Managed Service Provider (MSP) delivering IT support and technology management services to small businesses. They manage day-to-day IT infrastructure, including email systems, cloud software, endpoints, and foundational workstation environments, helping organizations operate securely and efficiently.

Location
Not specified

Role Overview
The Lead Generation Manager will own the strategy and execution of all top-of-funnel lead generation efforts for the business. This role is responsible for building, managing, and optimizing multiple demand channels while ensuring a clean, consistent handoff of qualified leads to the sales team.

The role is a hands-on growth position focused on demand creation rather than sales or customer support. It requires strong experience in B2B services marketing, a clear understanding of ideal customer profiles, and the ability to operate independently while collaborating closely with sales leadership.

Key Responsibilities

Multi-Channel Lead Generation & Campaign Execution

• Design and execute lead generation campaigns across paid advertising, email outreach, list building, outbound campaign preparation, and campaign-driven content such as blog and social media posts

• Build and manage lead funnels that attract and convert the right MSP customer profiles, prioritizing lead quality over volume

• Collaborate with internal stakeholders to support campaign-specific landing pages, ensuring aligned messaging, clear calls-to-action, and smooth funnel entry

• Continuously test and refine messaging, audiences, and campaign structures to improve performance and efficiency

Funnel Ownership & Lead Handoff

• Own the full top-of-funnel process from first touch through lead qualification readiness

• Ensure leads are properly prepared and routed to sales representatives for follow-up and closing

• Partner closely with sales to align on ideal customer profiles, lead quality standards, and campaign feedback

Data, Attribution & Reporting

• Maintain accurate lead tracking and attribution within the CRM

• Monitor key performance metrics, including lead volume, conversion rates, and cost per lead

• Provide regular performance summaries and insights to leadership, highlighting wins and areas for improvement

Collaboration & Continuous Improvement

• Partner with internal stakeholders to ensure lead generation efforts support overall growth goals without creating delivery bottlenecks

• Stay current on small business and MSP industry trends and adjust targeting and messaging accordingly

Qualifications

Experience

• 3–5 years of experience in B2B lead generation, demand generation, or growth marketing

• Experience marketing service-based or technical offerings, with MSP, SaaS, or IT services preferred

• Proven ability to manage and optimize multiple lead generation channels simultaneously

Skills

• Strong understanding of B2B funnels, lead qualification, and attribution

• Comfort working with CRMs and marketing tools to track and analyze performance

• Strong written and verbal English communication skills

• Highly independent and accountable with a strong execution mindset

• Focused on sustainable growth rather than vanity metrics

• Organized, analytical, and proactive in problem-solving

What Success Looks Like

• A consistent flow of qualified leads aligned with company capacity and growth goals

• Clean CRM data with clear visibility into lead sources and performance

• Strong alignment and trust between marketing and sales teams

Opportunity
This role offers the opportunity to own and shape the company’s lead generation engine end-to-end, with direct impact on growth and revenue. The Lead Generation Manager will work closely with leadership, gain deep exposure to B2B services marketing, and play a critical role in building scalable, sustainable demand in a collaborative environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets