Design Systems
•Controlup· 3h
DesignFull-timeMiddle East
3h ago
Splitmetrics·30 days ago
SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:
SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
Integrated AI into our strategic approach since 2023.
Effectively collaborate across 20+ countries with a remote-first and supportive culture.
We’re looking for a strategic, hands-on Lead Marketing Designer to own our creative strategy and build a powerful emotional connection between our brand and its audience. You’ll play a pivotal role in strengthening our positioning as the leading AI technology for app marketing. From high-converting campaigns to a flagship website revamp, you’ll shape the look and feel of a brand built to lead.
You’ll create visual stories that engage, convert, and elevate our brand authority across every marketing touchpoint. By working closely with product design and cross-functional teams, you’ll ensure that every asset - from AI product messaging to social creatives - is visually striking, strategically aligned, and built for business impact. This is a high-visibility role at the heart of our brand evolution, where design becomes a key growth driver.
Why this is a game-changing role:
You’ll be the architect of our brand’s visual storytelling, setting us apart from competitors.
We’re heavily investing in AI and building products powered by LLMs and machine learning - you’ll lead the marketing design for their promotional campaigns.
Direct line to leadership and close collaboration with cross-functional teams - making design a growth lever, not a service function.
Our audience is marketers - your work must wow the most discerning eyes.
You’ll control how our brand connects emotionally across every channel and touchpoint.
Opportunity to collaborate with high-profile global clients.
Success indicators for this role:
Increased design-led engagement among target audiences.
High stakeholder satisfaction and rapid execution.
Distinctive, unified brand refresh successfully launched.
Scalable design system adopted across teams.
What you’ll be doing:
Differentiate us in the market: redesign and consolidate our websites, integrating AI offerings clearly and compellingly into our solutions portfolio.
Own visual storytelling across all marketing touchpoints: web, ads, emails, events, and social media.
Influence our audience: deliver design assets that emotionally connect and drive action.
Drive business impact: use real performance data - not just opinions - to optimize creative work and continuously improve.
Improve how we work: build scalable workflows to speed up delivery and enable the lead gen team to move fast without bottlenecks (e.g. self-serve templates).
Collaborate proactively: work closely with the product team to create a unified design ecosystem and secure C-level buy-in through regular feedback loops.
About you:
A creative leader who balances vision with execution and aesthetics with performance.
5+ years of experience in marketing design within tech, ideally B2B SaaS.
Mastery of brand identity, visual systems, and storytelling that’s both functional and emotional - backed by a strong portfolio demonstrating designs that move audiences and evoke emotion.
A clear communicator who builds alignment and inspires confidence, incl. with C-level stakeholders.
Comfortable with data and UX principles - not afraid to dive into CTRs, A/B tests, and customer feedback to inform decisions and elevate the user experience.
Strong professional intuition shaped by a sharp eye for contemporary trends and visual culture.
Thrives in fast-paced, high-ownership environments - self-sufficient and proactive in removing obstacles to get things done.
Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.