Marketing Lead

Who we are:

Station A is a technology company reimagining how clean energy is bought and sold. Our distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone.

We combine proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through our clean energy marketplace.

About the role:

We are looking for a Marketing Lead to own and scale Station A’s marketing engine! This role sits at the intersection of strategy, systems, and storytelling. You will be responsible for generating raised hands, improving sales conversion through brand awareness, and building a credible, consistent market presence for Station A. You will own HubSpot for marketing, lead content strategy and execution, and work closely with sales, product, and leadership to ensure marketing is tightly aligned to revenue and real buyer needs. This is a hands-on role. You will both do the work and define the system.

Responsibilities:

Marketing strategy & ownership

• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals
• Translate company priorities into focused campaigns and initiatives
• Partner closely with sales, product, and leadership to stay grounded in reality

Hubspot & marketing operations

• Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting
• Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules
• Build and maintain nurture campaigns tied to real buyer intent
• Ensure clean handoffs between marketing and sales
• Use data to continuously improve conversion at each stage of the funnel

Content & editorial leadership

• Own the editorial calendar across:
• Industry thought leadership
• Product and solution marketing
• Data-driven storytelling and insights
• Write and/or edit core content assets, including:
• Blog posts and long-form articles
• Case studies and customer stories
• Website and landing page copy
• Gated content (guides, reports, briefs)
• Ensure content is opinionated, specific, and grounded in real execution

Data-driven storytelling

• Turn Station A’s platform, bid, and project data into compelling narratives
• Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”)
• Work with internal teams to surface patterns, learnings, and proof points
• Balance credibility with clarity — no fluff, no jargon

Campaigns & distribution

• Plan and execute integrated campaigns across owned, earned, and paid channels
• Support events, conferences, partnerships, and webinars with strong messaging
• Collaborate with demand gen partners where relevant, without losing strategic control
• Ensure distribution is intentional and audience-specific