ABOUT US
Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.
We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.
We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.
YOUR ROLE
The Director of International is a new leadership role responsible for building and executing Stio's global market expansion strategy. This role will be accountable for identifying, evaluating, and prioritizing international markets, establishing a multi-channel go-to-market plan, and building the necessary teams, partnerships, and infrastructure to drive profitable and sustainable growth outside of the United States. The role and function will collaborate with and be supported by cross functional leadership on product, marketing, operations and finance teams.
YOUR RESPONSIBILITIES
- Strategy Development & Execution:
- Develop and own Stio’s international expansion strategy, including market prioritization, go-to-market models (e.g., e-commerce, wholesale, retail partnerships), logistics, inventory management approach, compliance and P&L
- Lead the execution of the international strategy, overseeing all aspects of the launch and ongoing operations in new markets
- Define and track KPI’s to measure success and adjust strategies as needed
- Business Development & Partnership Management
- Identify, vet, and negotiate with potential international partners, including distributors, wholesalers, and retail operators, to establish and grow the Stio brand
- Cultivate and maintain strong relationships with partners, ensuring alignment with Stio's brand values, business goals, and operational standards.
- Manage operational requirements, including logistics, customs, and international payment systems.
- Market & Customer Insights
- Conduct market analysis to understand local consumer behavior, competitive landscapes, pricing dynamics, and cultural nuances in target regions
- Gather and synthesize customer feedback to inform product development, marketing, and merchandising strategies for international markets
- Act as the voice of the international customer within the organization
- Leadership & Team
- Build a high-performing team of in-house and external partners as required by the strategy
- Foster a culture of collaboration, accountability, and entrepreneurial spirit
- Work cross-functionally with internal teams including Product & Merchandising, Marketing, Finance, and Operations to ensure seamless execution and brand consistency across all markets
- Product creation / GTM participation - market-specific performance reporting and inputs on trend, design, fit, color, pricing, etc.
- Financial & Operational Management:
- Manage the P&L for international operations, ensuring profitability and return on investment
- Develop and manage budgets, sales forecasts, and operational plans for international markets
- Collaborate with the product, operations and finance teams to navigate international tax, legal, and sustainability regulatory compliance
YOUR SKILLS AND EXPERIENCE
- 7+ years of experience in international business development, sales, or general management, with a portion in a leadership role
- Proven track record of successfully managing a consumer brand in international markets, particularly in the apparel, outdoor, or retail sectors
- Understanding of multi-channel business models, including e-commerce, wholesale, direct-to-consumer retail and the go-to-market process
- Strong strategic and analytical skills with the ability to leverage data for actionable plans
- Exceptional negotiation and relationship-building skills
- Excellent communication, presentation, and leadership abilities
- Proficiency in financial modeling and P&L management
- Fluency in multiple languages is a plus, but not required
- Bachelor’s degree or greater ideal
- MS Office, Google Business Suite, Slack and project management tool experience required
- NetSuite or other ERP exposure preferred
- Commitment to our company mission, vision, and values
- Ability to travel up to 20% (domestic and wholesale) to support business initiatives
THE FINE PRINT
- Must be able to work in a stationary position 50% - 75% of the work day
- Company Paid Long Term Disability
- Employee Assistance Programs
- Medical, Dental Vision plans
- 401k with Match
- Generous paid time off policies
- Gear test, perks and more
We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $120,000-$160,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
