Account Based Marketing Manager

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

We’re seeking an experienced Account-Based Marketing (ABM) Manager to develop and execute targeted marketing programs that drive engagement and pipeline growth across our target accounts.

Reporting to and working closely with the Head of Field Marketing, this role is integral to aligning marketing and sales efforts for our most important prospects. You’ll partner with sales, regional field marketing managers, digital, email, and the broader marketing team to activate account-based campaigns in key markets, ensuring programs are strategically aligned and regionally relevant.

You’ll be responsible for building scalable ABM frameworks, managing cross-functional collaboration, and delivering measurable impact across high-value accounts.

The Role:

• Design and execute multi-channel ABM campaigns and playbooks focused on acquiring net new strategic accounts.

• Partner with Sales to identify, prioritize, and target accounts with the highest revenue potential.

• Collaborate closely with the Head of Field Marketing and Regional Field Marketing Managers to align ABM initiatives with regional priorities and global strategy.

• Work cross-functionally with Digital, Product Marketing, Email, and Content teams to create personalized campaigns. 

• Track and report performance metrics including engagement, pipeline creation, and ROI.

• Build and maintain a scalable ABM playbook to share best practices across regions.

Essential Skills and Experience:

• 4-6 years of experience in B2B marketing, with at least 2 years in account-based marketing.

• Proven ability to drive pipeline growth from net new strategic accounts.

• Strong collaboration skills and experience working with Sales and Field Marketing teams.

• Analytical and data-driven, with a track record of measuring and optimizing campaign performance.

• Proficient in CRM and marketing automation tools (Salesforce, HubSpot, or similar).

• Excellent communication and project management skills.

• Experience in SaaS or AI technology environments.

• Familiarity with enterprise-level sales cycles and buying processes.

The good stuff...

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• A competitive salary + stock options in our fast-growing Series D startup

• Hybrid working environment for NY based employees

• 100% Medical, Dental & Vision

• 401k Plan

• Paid parental leave

• 25 days of annual leave + Public holidays + paid sick leave

• Fun culture with regular socials

• A generous referral scheme

• A brand new computer + monitor

Location: New York City

Salary: $115,000 - $130,000. The final compensation package will be determined based on your experience, qualifications, and location.