Brand Education Coordinator

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care. 

Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.

OUAI’s culture is shaped by its ethos —fun, purposeful, and approachable—and is anchored by five Culture Codes: 

1. We Aren’t Afraid to Go First. 

2. We Don’t Compete, We Collaborate. 

3. We Ask Questions to Find the Best Answers. 

4. We Keep It Real, in a OUAI That’s Kind. 

5. We Go All the OUAI With Work & Play. 

OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.

What’s it like to work here? 

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other. 

OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

About the role: 

Join OUAI’s Brand Marketing team as a Brand Education Coordinator. You’ll support the creation and delivery of product education that brings OUAI’s storytelling to life across retailers, partners, and internal teams. This role helps coordinate education materials, product information, and samples to ensure accuracy and consistency for launches, training, and marketing initiatives. Working cross-functionally with Brand, Creative, Retail, Sales, and Operations, and reporting to the Brand Education Manager, you’ll help execute education programs and events that strengthen product knowledge and advance OUAI’s education strategy.

What You’ll Do: 

Education & Product Launch Support

• Organize and distribute education assets including education video links, product one-pagers, and product training guides. 
• Ensure all materials reflect the most current product info, claims, visuals, and messaging.

Master Product File (MPF) Coordination

• Maintain and update the Master Product File, including new SKUs, discontinued SKUs, and ongoing changes.
• Track deadlines and support process improvements to keep the MPF organized, efficient, and easily accessible.

Samples, Gratis, & Shipping Logistics

• Place and track all samples, gratis, and replenishment orders through NetSuite.
• Oversee the Marketing gratis cabinet, including organization and product restocks.
• Prepare and ship samples for Education and Marketing needs from the LA HQ.

Education Events & Training Support

• Support logistics, shipping, and event needs, including attending on-set filming for education videos and providing on-site support for training and events as needed.
• Be able to speak about OUAI products when supporting training or events.

Project Management & Team Systems

• Track progress on Education deliverables and timelines across multiple launches.
• Support meeting prep, notetaking, note organization, and overall team organization.