The Men’s Designer is responsible for leading design execution across all
men’s categories (e.g. tops, bottoms, outerwear, knits, sweaters, fleece, shirting, active, swim), with a strong focus on trend forecasting and analysis, brand clarity and customer centricity, creation and management of tech packs, and cross-category consistency. The role will partner closely with merchandising, technical design, product development, and production teams to ensure designs are on trend, customer focused, feasible, cost-effective, and aligned with the brand’s sustainability ethos.
Trend & Market Analysis
· Monitor men’s fashion trends, street style, trade shows, social media, and competitive brands to identify directional themes and market opportunities.
· Work with Creative Director and Merchandising to synthesize trend insights into concept presentations (mood boards, color palettes, silhouettes, prints/graphics) for seasonal direction.
· Translate macro and micro trend forecasts into actionable design direction tailored to our target customer.
Cross-Category Design Leadership
· Design across all men’s categories (e.g. tops, bottoms, outerwear, knits, sweaters, fleece, shirting, active, swim), to ensure coherent brand language and technical feasibility.
· Drive innovation in silhouette, fabric, construction, detailing, prints/graphics, and embellishments across categories.
· Partner with product development and print teams to ideate and execute material and surface treatments consistent with seasonal direction.
Design Execution & Collaboration
· Sketch and CAD design concepts and present them visually for review and feedback.
· Produce flat drawings, spec sheets, and choose fabric and trims.
· Understand our sustainability ethos and goals to ensure the fabrics and trims we choose meet our standards.
· Participate in design reviews, internal critiques, and cross-functional meetings.
· Review incoming samples to ensure they are correct – this includes fit, details, color, finishing, and wash.
· Comment on lab dips, strike offs and other misc vendor submits.
· Participate in proto reviews and fittings — give feedback and direction to PD and TD.
· Partner with PD on the status of styles in development to ensure product execution meets design intent.
· Ensure designs are feasible for cost structure and construction constraints in collaboration
with production and sourcing teams.
· Liaise with merchandising to align on assortments, pricing, margin, and sell-through
potential.
Tech Pack Creation & Management
· Develop detailed tech packs (spec sheets, construction details, BOM’s and fit block indications/ key measurements) for all men’s styles.
· Collaborate with technical design, merch and PD to iterate and refine tech packs through fit sessions, sample reviews, and comment cycles.
· Maintain an organized, up-to-date library of tech pack assets, including revisions, version
control, and historical files.
Quality & Cost Oversight
· Evaluate cost implications, construction complexity, and technical risk in early stages.
· Work with tech/production to anticipate and resolve potential quality, fit, or tolerance
issues.
· Participate in pre-production reviews, final fit approvals, and sign off on specs.
ESSENTIAL SKILLS & QUALIFICATIONS
· Bachelor’s degree in Fashion Design, Apparel Design, or related; or equivalent experience.
· 3-5+ years of experience in men’s apparel design in a brand or wholesale environment covering multiple categories.
· Strong trend forecasting ability, a keen fashion sensibility and understanding of our brand ethos.
· Deep proficiency in tech pack creation (experience with tools like Adobe Illustrator, In Design, Backbone, Gerber, Techpacker, or equivalent).
· Excellent understanding of garment construction, sewing techniques, materials, and finishes.
· Experience working cross-functionally with technical design, sourcing, production, and
merchandising.
· Strong communication, presentation, and collaborative skills.
· Well-organized, detail oriented, able to manage multiple projects simultaneously and
meet deadlines.
· Portfolio demonstrating aesthetic maturity, technical skill, and versatility across
categories.
· Flexibility to travel occasionally (e.g. for trade shows, vendor visits) if required.