Sales Director (Workwear)

Reports To: President and VP Finance & Operations North America

We are a leader in high-performance workwear built for durability, function, and everyday wear. As the brand continues its rapid expansion across North America, we are seeking a senior commercial leader to drive sales strategy, margin performance, and market growth.

The Sales Director leads the full North American sales organization and is responsible for delivering revenue, margin, and market share growth across wholesale, industrial, and retail channels. This role drives commercial planning, inventory and margin management, trade marketing execution, and strong cross-functional alignment with Marketing, Merchandising, Design, Operations, and Production.

Lead all sales processes to achieve revenue and gross margin targets.

Develop seasonal, annual, and long-term sales strategies aligned with growth objectives.

Own sales forecasting, budgeting, and KPI development across all channels.

Optimize sales territories, account segmentation, and channel distribution mix.

Oversee margin strategies, pricing policies, promotional frameworks, and discounting controls.

Partner with Operations and Finance on inventory planning, allocation, and liquidation strategies.

Ensure sales decisions align with inventory health and corporate financial targets.

Lead trade marketing initiatives to support wholesale, retail, and industrial partners.

Partner with Marketing to bring seasonal campaigns and product launches to market.

Ensure trade marketing assets, programs, and budgets are deployed to drive visibility, conversion, and sell-through.

Collaborate with Merchandising & Design to develop product lines tailored to regional and industry-specific needs.

Align with Production to ensure deliveries support account commitments and seasonal flow.

Influence long-term product, channel, and market strategy using data-driven insights.

Oversee creation and management of reporting tools and dashboards to track revenue, gross margin, inventory health, and account performance.

Analyze sell-through, trends, and account data to guide decision-making.

Ensure timely communication of results, risks, and opportunities to leadership teams.

Recruit, develop, and lead a high-performing sales organization.

Build and maintain strong relationships with key wholesale, retail, and industrial partners.

Travel to sales territories and attend national and regional trade shows as required.

10+ years of senior sales leadership in apparel, workwear, footwear, or related categories.

Proven success managing multi-channel wholesale, retail, and industrial sales.

Strong financial acumen with experience in margin management, forecasting, and inventory planning.

Proven track record in trade marketing and go-to-market execution.

Excellent communication, leadership, and relationship-building skills.

Ability to travel 30–40%.

Opportunity to lead and scale one of the fastest-growing workwear brands in North America.

High-impact leadership role with broad cross-functional influence.

Entrepreneurial environment built on innovation, durability, and performance.