Director, Care Strategy & Innovation

Role Title: Director, Care Strategy & Innovation

Manager: VP, Growth

Location: Remote position; NY, LA, SF preferred but not required

Overview

At Tia, our mission is to transform women's healthcare by designing services that members want, need and most importantly, improve their lifespan and healthspan. As a Director on the Care Strategy & Innovation (CSI) team, you will play a pivotal role in shaping the strategic direction and ensuring that care products are not only designed to meet members' needs but are actively utilized, driving retention and delivering on our mission of whole-person, integrated care.

The Director, CSI serves as a primary strategic partner to the clinical, operations teams, and business operations teams ensuring that we’re effectively designing and delivering exceptional value for our two core users: our patients and our providers. You will lead the charge in defining the care strategy to achieve topline business and mission goals. Your core role revolves around deeply understanding the market and competitive landscape, translating overall business strategy into comprehensive care strategy, understanding your user, translating those insights into a comprehensive product strategy that marries user and Tia mission/business needs, and then overseeing the end-to-end development, measurement, and scaling of our care products. This includes a deep understanding of product performance, developing hypotheses, running tests, and iterating on solutions.

Your goal is to pioneer and refine care offerings that address unmet needs, drive demand, and foster a lifelong relationship between Tia and its patients/members. This includes proactively understanding what members value, identifying and mitigating barriers to care utilization, and strategically collaborating cross-functionally to ensure Tia’s offerings are impactful, durable, and operationally excellent. You may focus on various domains of care strategy, including service line product development and iteration, membership products, or other integrations that advance the overall roadmap and goals of the team.

Role Overview

Own the strategic roadmap, design, and continuous iteration of Tia’s care offerings, driving significant enhancements in member retention, satisfaction, and utilization. Your leadership will be crucial in translating overarching business strategy into actionable care strategy, directing the development of user-centric care solutions, which could span service lines, membership products, or other strategic integrations—all aligned with Tia’s mission and business goals. This role requires a keen focus on understanding product performance, developing and testing hypotheses, and iterating to ensure scalable impact and foster high-level collaboration across all teams.

Core Responsibilities

Care Design, Strategy, and Roadmap Leadership

• Define and own the strategic vision and roadmap for Tia's care offerings, ensuring alignment with overall company mission, business goals, and market dynamics. This includes evaluating new opportunities and curating a comprehensive strategy with other leaders across the organization.
• Drive the vitality of the care portfolio by owning demand generation and utilization; translate clinical & care value into measurable growth across revenue targets and member loyalty (NPS).
• Translate overarching business strategy into actionable and innovative care strategies, ensuring our offerings are competitive and responsive to user needs.
• Deeply understand the market and competitive landscape, leveraging insights to inform strategic decisions and identify new areas for innovation.
• Translate complex user insights and market trends into a compelling product strategy, continuously evolving our understanding of user desires and competitive landscapes through advanced research and innovative insight generation.
• Drive the care product strategy within the company's OKR framework, generating a clear CSI roadmap that inspires buy-in and organizational alignment.

Product Development, Performance & Iteration

• Lead the end-to-end lifecycle of care products, from initial concept and design through launch, performance evaluation, and continuous iteration. This involves developing hypotheses, designing and executing experiments, and making data-driven decisions to optimize offerings.
• Deeply understand and communicate product performance to all key stakeholders, leveraging dashboards, qualitative feedback (e.g., user interviews), and comprehensive reports to measure success against higher-level goals.
• Champion a culture of continuous improvement, using metrics and performance insights to iterate on the product roadmap and secure organizational buy-in for strategic adjustments.

Cross-Functional Leadership & Operationalization

• Serve as the primary liaison and strategic partner across critical functions, including clinical operations, care teams, finance/biz ops, brand, design, and marketing, to effectively bring care products to fruition.
• Drive cross-functional decision-making and process implementation by effectively leveraging OKR and KPI processes.
• Oversee the creation of robust documentation (e.g., PRDs, product specs, briefs, content, research) to empower design and product teams, ensuring alignment and clear communication throughout the complex product development lifecycle.
• Lead strategic product launches in close partnership with marketing, defining product positioning and messaging to maximize utilization and strengthen our brand presence with users.
• Ensure consistent and effective education across the organization regarding the user, market landscape, and specific product lines to maintain shared understanding and drive success.

Qualifications

• Visionary strategic thinker with extensive experience in driving demand and utilization for complex service-based products within a dynamic market.
• Proven ability to translate high-level business strategy into concrete, actionable care strategies and roadmaps.
• Exceptional data analysis and performance management skills, with a proven ability to design and implement frameworks for evaluating and optimizing care offerings at scale, including hypothesis generation, A/B testing, and rapid iteration.
• Demonstrated ability to lead and influence large-scale, cross-functional initiatives and senior stakeholders in highly matrixed environments.
• Deep expertise in product management principles and optimizing operational workflows within a healthcare context.
• Experience across various care strategy domains, which may include service line product development, membership programs, or strategic integrations.
• 8+ years of progressive experience in product management, strategic program management, or service line development within healthcare.

Success Metrics

• Significant increases in engagement with care products, measured by utilization, retention, and demonstrably improved quality of life impact (or other health outcomes), driven by data-informed iterations and successful product enhancements.
• Care strategies consistently set the benchmark for alignment with member needs and ambitious business goals, reflecting a dynamic and responsive roadmap informed by market & user insights.
• Exemplary cross-functional collaboration leading to the seamless delivery of consistently high-quality care experiences across the organization.

Tia is committed to pay equity and pay transparency.

Starting pay for qualified applicants will depend on a combination of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is set forth below and this range may be modified in the future.

The base salary range is $150,000-$190,000 plus a performance based bonus

Benefits

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13" Macbook Pro
• Travel stipend for team off-sites

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value;

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration

Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)

Asking why, then why again — because accepting “this is just the way it is” is not good enough

Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others

A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.