About the Role:
Tubi is looking for a Director, Media and Demand Generation to join our world-class marketing team. You will oversee Tubi’s Media Investment Strategy, including planning, activation, and measurement for both Brand and B2B initiatives. You will bring media planning and marketing technology expertise, having experience with full-funnel KPIs. Operating as part of a fast moving and data-driven team, you’ll be able to make significant impact across paid, earned, and owned media channels. The ideal candidate will thrive in environments that rapidly iterate and will obsess over learning how things work, partnering closely with the Marketing Data Science and Analytics teams.
This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our office two days/week.
What You'll Do:
- Build, mentor, and scale a high-performing consumer marketing team distributed across officers
- Guide media investment strategies mapped to a full funnel suite of marketing KPIs for direct response, title, and brand marketing initiatives
- Own research, planning, and execution stages for online and offline channels - including Paid Social, CTV/OTT/OLV, Programmatic, Audio, OOH, and Linear Television
- Build and manage relationships with media agency partners, setting KPIs, reviewing performance, and managing to specified goals
- Work with digital TV platform partners and proactively experiment with innovative solutions to drive business outcomes
- Lead creative testing, ideation, and optimization, working closely with marketing data science to validate results that maximize impact
- Help develop our broader measurement strategy to understand the holistic path to conversion of our marketing efforts
- Stay ahead of industry trends in adopting technology, evolving measurement capabilities, and adapting to the changing privacy landscape,,
- Be personally invested in the usage of AI tools, both by independently building new capabilities and using established solutions
Your Background:
- 10+ years of relevant experience, with deep experience in performance marketing and demand generation
- In house marketing leadership experience, owning complex media budgets and understanding how to build and deliver on corporate KPIs
- In-Platform experience with media buying suites (e.g. social media platforms or DSPs), understanding both operational and technical aspects of partners
- Technical media operations knowledge, being well-versed in full-funnel media incrementality measurement and optimizing towards KPIs
- Deep expertise in operating in highly quantitative environments and being able to translate key learnings into key takeaways for other teams, including senior leadership
- Proven ability to work cross functionally and able to adapt quickly to changing needs, thriving in a test and learn environment
- Track record as a proven business partner, able to work cross functionally with creative, product, data science, and legal teams
- Experience with B2B Demand generation, building sales pipeline is a plus
- Familiarity with MMM, MTA, or advanced measurement frameworks is a plus
#LI-MJ1
#LI-Hybrid
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
About Tubi:
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
