Lead Product Marketing

Lead Product Marketing Manager

 At UptimeAI, our mission is to build an expert system that is a trusted advisor to every machine operator. UptimeAI is reinventing manufacturing operations with enterprise AI software for heavy industries like power generation, renewables, refining, chemicals and cement.

Recently receiving a funding round led by WestBridge Capital, UptimeAI is prime for global expansion. UptimeAI uniquely combines the latest AI techniques, 200+ years of operational knowledge, and self-learning workflows to maximize operational margins. We work with large enterprises like Shell, Tata Power, BPCL and others. 

About this role: 

As a Lead Product Marketing Manager, you will bring a blend of creative thinking and analytical problem-solving to craft compelling product narratives. You will transform complex solutions into clear, differentiated messaging that resonates with target audiences. You will own product positioning, lead market intelligence efforts, and develop go-to-market strategies that articulate our value proposition. With excellent verbal, written, and presentation skills, you will confidently represent the company at industry conferences, panels, and both customer-facing and internal events. You will drive product positioning, market intelligence, and create compelling narratives that communicate our solution's value proposition. 

Who You Are: 

• You have a deep understanding of B2B SaaS, especially in complex enterprise environments. 

• You are passionate about industrial technologies, digital transformation, and predictive maintenance. 

• You thrive in dynamic, fast-paced environments and are skilled at juggling both strategic and tactical responsibilities. 

• You possess excellent communication skills, enabling you to turn technical features into clear, customer-centric value propositions. 

• You’re analytical, data-driven, and constantly seeking ways to optimize marketing performance. 

We sell to large enterprises with complex structures and multiple stakeholders, it is important that you have prior experience in such complex setups If you are a self-driven individual with an obsession to learn and grow in a fast-moving tech start-up and can take ownership of convincing the prospects about the business benefits of AI Assistant, we want to hear from you!

What You'll Do: 

• Collaborate with cross-functional teams, including product managers, sales, engineering, corporate marketing and customer success teams to ensure that the product’s development aligns with market needs and customer feedback 

• Produce clear, differentiated product messaging such as product demonstrations, success stories, blogs, and more for use by our sales teams and marketing for awareness and demand generation 

• Provide the sales team with the tools, training, and content they need to effectively sell and position the product. This includes creating sales decks, case studies, demo scripts, and product training sessions 

• Conduct market research and competitive analysis to inform product positioning and messaging. 

• Collaborate closely with sales leadership and account executives to define account-based strategies, ensure alignment with revenue goals, and optimize engagement at every stage of the buyer journey. 

• Build strong relationships with industry influencers, analysts, and partners to promote thought leadership. 

• Work with the Sales and Customer Success teams to align marketing efforts with customer needs and product capabilities. Drive customer feedback loops to inform product development and identify market opportunities. 

• Track and report on key KPIs, including account level engagement, pipeline influence, and revenue impact, ensuring continuous improvement and alignment with business objectives. 

We want to emphasize the problem solving, multi-tasking and player-coach aspect of this role. We are a fast-paced pre-IPO company that is revolutionizing our industry. We move fast and deal with ambiguity on a daily basis, so rolling up your sleeves and jumping in to help the business are key traits. Success here will rely just as much on your former career experience as it does your creativity, and grit. 

Experience:

• 10+ years in Product Marketing in a B2B SaaS environment, ideally targeting enterprise clients. 

• Proven track record of marketing to industrial sectors like Oil & Gas, Energy, or Chemicals. 

• Strong understanding of predictive maintenance or AI/ML solutions. 

• Experience working cross-functionally with Product, Sales, and Customer Success teams. 

• Exceptional written and verbal communication skills. 

• Ability to translate complex technical concepts into compelling customer messaging. 

• Expertise in creating and executing go-to-market strategies. 

Measures of Success

• Growth in pipeline and marketing-qualified leads for enterprise accounts. 

• High engagement with marketing content across relevant channels. 

• Strong alignment and collaboration with Sales and Product teams. 

• Increased brand awareness and thought leadership within target industries. 

• Clear product-market fit validation through customer feedback