Role Overview
veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are a small team on a big mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature and people.
We are seeking a proactive and results-driven Product Marketing Manager - Platform to lead go-to-market strategy, messaging, and adoption for veritree’s platform. In this role, you will be responsible for clearly articulating veritree’s differentiated value propositions in the nature tech space, helping internal teams and external partners understand not just what we do but also why it matters. You’ll lead the charge on launching new products and features, conducting market research, and collaborating closely with product, sales, and customer success to drive adoption and engagement.
6 Month Key Outcomes (6-month KOs)
- Establish veritree’s product messaging and positioning framework to improve sales clarity and reduce friction in the buyer journey.
- Deliver consistent, high-quality GTM launches that improve product understanding and contribute to stronger conversion outcomes.
- Strengthen Sales efficiency through a complete suite of product enablement tools (pitch decks, demos, FAQs, and vertical one-pagers) that support faster, clearer deal cycles.
- Create foundational vertical and ICP playbooks to support more targeted outreach and campaigns.
Key Responsibilities
- Develop and execute go-to-market strategies for product releases, features, and capabilities.
- Conduct competitive, customer, and market research to inform positioning and ICP refinement.
- Translate technical product capabilities into simple, credible, and inspiring narratives.
- Develop branding, marketing, and sales solutions for vertical specific ICPs
- Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers.
- Partner with the Marketing Team to develop and manage multi-channel marketing campaigns that drive product awareness and adoption.
- Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
- Analyze performance data and use insights to refine messaging, GTM strategies, and content.
- Work closely with the Product Team on product roadmap messaging and cross-functional alignment.
- Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.
