The Senior Technical Product Marketing Manager is Ververica's technical storyteller and GTM strategist for the Unified Streaming Data Platform. You'll bridge deep technical understanding of stream processing and data infrastructure with world-class product marketing—translating Apache Flink®, VERA, Fluss, and Streamhouse™ into compelling narratives that drive pipeline and win deals.
This high-impact IC role requires someone who's been in the trenches of streaming data (engineer, solutions architect, or technical PMM) and can earn credibility with data engineers and CTOs while crafting messaging that resonates with business buyers.
Key Responsibilities
Product Positioning & Messaging (30%)
- Own product positioning for Ververica's platform vs. Databricks, Confluent, AWS Kinesis, Materialize
- Create messaging frameworks for priority use cases (Customer 360, Fraud Detection, Streaming ETL for AI/ML, Dynamic Pricing)
- Translate technical capabilities into business outcomes for technical and executive buyers
- Develop competitive battlecards and conduct win/loss analysis
Product Launch Execution (25%)
- Lead end-to-end GTM planning for major product releases
- Create launch assets: blogs, press releases, product pages, demo scripts, pitch decks
- Track launch performance and conduct post-launch retrospectives
Sales Enablement & Field Support (25%)
- Create pitch decks, demo scripts, discovery guides, ROI calculators, and objection-handling guides
- Deliver quarterly training to Sales, SAs, and CSMs; host regular office hours
- Provide deal support for strategic opportunities
- Create partner enablement kits for system integrators and technology partners
Technical Content Strategy & Creation (20%)
- Write technical blogs, solution briefs, whitepapers, and case studies
- Develop explainer videos and product demos
- Define content themes and identify gaps; repurpose high-performing content
