Director, Performance Marketing

Your Opportunity

As Director of Performance Marketing, you’ll own the digital performance strategy that fuels top-of-funnel growth and pipeline acceleration. You’ll be responsible for optimizing every stage of the buyer journey — from awareness to acquisition — across paid, owned, and earned channels.

You’ll blend analytical depth with creative experimentation, leveraging data and technology to continuously improve ROI, conversion rates, and revenue contribution.

What You’ll Do

• Own Performance Strategy: Develop and execute a multi-channel marketing plan that drives awareness, engagement, and qualified leads across the healthcare ecosystem.

• Lead Digital Acquisition: Manage all paid and organic performance channels — including GEO/SEO, search, paid social, retargeting, and display — to maximize reach and efficiency.

• Optimize the Funnel: Build, monitor, and refine conversion paths across web, landing pages, and marketing automation systems to improve MQL-to-SQL performance.

• Marketing Analytics & Attribution: Define KPIs, build dashboards, and establish attribution models to measure marketing’s impact on pipeline and revenue.

• ABM & Nurture Programs: Partner with Sales to develop personalized account-based marketing campaigns that engage executives across long healthcare sales cycles.

• Experimentation & Optimization: Lead A/B testing, channel mix optimization, and conversion rate improvement efforts to scale what works and eliminate waste.

• Cross-Functional Collaboration: Work closely with Product, Sales, and Medical teams to ensure consistent messaging and effective campaign targeting.

What will make you successful here

• 7+ years of B2B performance or demand generation marketing experience, including 2+ years in a leadership role.

• Proven success driving measurable pipeline growth through digital acquisition, lead nurturing, and full-funnel optimization.

• Expertise with Salesforce CRM, SF Account Engagement, AI platforms, and MarTech solutions in general.

• Advanced analytical skills and hands-on experience with campaign reporting, A/B testing, attribution modeling, and ROI analysis.

• Strong understanding of healthcare marketing — including providers, payers, ACOs, and health system audiences.

• Comfort operating in complex, data-rich environments with long sales cycles.

• Collaborative, experimental mindset with the ability to turn insights into scalable growth.

Why Join Us

• Lead the digital growth engine for a company transforming the future of value-based care.

• Work at the intersection of healthcare, technology, and analytics.

• Join a mission-driven team passionate about improving outcomes for providers and patients.

• Competitive compensation, benefits, and opportunities for career advancement.

Perks/Benefits

• Competitive base compensation

• Annual bonus potential

• Health benefits effective on start date

• Health & Wellness Program; up to $300 per quarter for your overall well-being available on start date

• 401K plan effective on the first of the month after your start date; 100% of up to 4% of your annual salary

• Unlimited (or generous) paid "Vytal Time", and 5 paid sick days after your first 90 days

• Company paid STD/LTD

• Technology setup

• Ability to help build a market leader in value-based healthcare at a rapidly growing organization

*Please note at no time during our screening, interview, or selection process do we ask for additional personal information (beyond your resume) or account/financial information. We will also never ask for you to purchase anything; nor will we ever interview you via text message. Any communication received from a Vytalize Health recruiter during your screening, interviewing, or selection process will come from an email ending in @vytalizehealth.com

*We fully embrace the power of AI and encourage innovative, responsible use of emerging technologies in our work. However, during the interview and assessment process, it’s essential that we evaluate your individual skills, problem-solving ability, and technical mastery without external assistance.

Candidates must complete all interviews and assessments independently.

Use of AI tools, platforms, or automated assistance during interviews or assessments is not permitted. Unauthorized use will result in immediate disqualification from the hiring process and withdrawal of employment consideration.

Our goal is to ensure a fair and accurate assessment of your true capabilities—the same creativity and critical thinking we value once you join our team.