Senior Business Analyst, Sales Analytics & Insights
•Alma· 4h
🏷️ Data Science🎓 Internship⭐ Senior💰 $110k-140k🇺🇸 USA
4h ago
Wallstreetprep·17 days ago
Wall Street Prep is seeking an experienced Marketing Automation Manager to join our growing team. In this role, you’ll help shape and scale the marketing engine behind a fast-paced, high-growth company serving a large and diverse B2C audience. You’ll own the execution of customer communications across email and SMS, build the infrastructure needed to support lifecycle programs at scale, and collaborate cross-functionally to drive engagement, conversion, and retention.
Own the development, production, and deployment of customer-facing email and SMS programs, including product launches, promotions, newsletters, and service communications.
Act as the operational point of contact for cross-functional teams to support integrated campaign launches.
Apply lifecycle marketing expertise to optimize user journeys and maximize engagement, conversion, and retention.
Identify operational bottlenecks and implement improvements that increase efficiency and reduce risk.
Build and maintain a standardized QA and campaign launch framework to ensure quality and consistency.
Document workflows, automation logic, and campaign processes in a centralized knowledge base; create reusable playbooks and templates.
Train cross-functional partners on marketing automation best practices, HubSpot capabilities, and operational processes.
Develop and maintain HubSpot dashboards to track lifecycle program performance and campaign effectiveness.
Analyze data to uncover insights and translate them into actionable optimization strategies across the customer lifecycle.
BA/BS degree or equivalent experience.
5+ years managing email marketing programs using an enterprise CRM for B2C audiences.
2+ years of hands-on HubSpot experience executing campaigns and managing automation workflows.
Exceptional communicator with strong attention to detail.
Highly organized, process-oriented, and enthusiastic about driving operational excellence.
A self-starter who thrives in a fast-moving, collaborative environment.
Experience at a high-growth startup or as a high-volume email/SMS sender.
Proficiency working with multiple ESPs/CRMs (e.g., Salesforce, Braze, Iterable, Responsys).
Familiarity with smart/dynamic content or scripting languages (Liquid, AMPscript, FreeMarker, etc.).
Project management experience and comfort leading cross-functional initiatives.
Salary Range: $100,000–$125,000