Director of Marketing

About the Role

We are seeking a strategic and hands-on Director of Marketing with deep expertise in Account-Based Marketing (ABM) within a vertical market. This role will own the development and execution of ABM strategies that tightly align marketing and sales to drive pipeline growth, revenue, and long-term customer value. You will build targeted programs for a defined set of high-value accounts, leveraging data, personalization, and cross-functional collaboration to influence buying committees and accelerate deals. ABM is the primary growth lever today, but this role owns the full marketing engine supporting both net new and expansion.

About the Team

You’ll join a mission-driven, fast-moving organization modernizing how credit unions serve their members. Our GTM teams operate with high ownership and tight collaboration across Marketing, Sales, Product, and Customer Success. As leader of the marketing team, you will build the future of Marketing at Clutch. You’ll create the systems, data foundations, and operational discipline that drive our top of funnel and pipeline acceleration and support scalable, predictable growth. This is a foundational role with significant visibility and long-term impact.

What You’ll Do

Within 3 months, you will:

• Develop a deep understanding of our customer and top of funnel motion

• Audit current tools and headcount needs

• Deliver a prioritized roadmap for the future of Clutch marketing

• Establish KPIs, dashboards, and cadence with Sales

• Recruit and hire key roles

Within 6 months, you will:

• Implement a scalable ABM playbook to drive top of funnel within key accounts

• Establish a growth marketing engine that will drive expansion

• Refine our demand gen and content marketing

• Create consistent cadence between Marketing and Sales to ensure alignment on programs

• Partner closely with sales leadership to define target accounts and execute on account plans

• Build multi channel highly personalized campaigns across digital, content, events, and field marketing

Within 9 months, you will:

• Improve our event strategy measured by efficiency

• Manage marketing technology, data, and reporting to continuously optimize performance

• Drive measurable improvement in awareness, engagement, and ultimately conversion metrics

What You’ll Bring

• 7-10+ years in B2B SaaS marketing, with direct ownership of ABM and revenue outcomes, ideally in fintech

• Analytical, revenue-driven, and accountable for results

• Able to balance strategic planning with hands-on execution

• Strong collaborator who thrives with tight alignment with sales

• Experience partnering directly with sales leadership

• Experience owning marketing ops, attribution, and tooling decisions

• Comfort operating in early-stage or build-from-scratch environments

Please note that this role may evolve as our business needs change, so we appreciate your flexibility and adaptability.

About Us

Clutch is a revolutionary vertical SaaS company, proudly backed by Andreessen Horowitz (A16z), aimed at revolutionizing the way Credit Unions engage and change the lives of their members. As a champion of financial well-being, we address the urgent need for affordable lending solutions in an era where the average American grapples with over $155,000 in household debt. Unlike traditional financial institutions, Clutch develops software to turn credit unions into FinTech lenders and leverage their balance sheets to lend responsibly to over 130M Americans. Our mission extends beyond mere financial transactions; we strive to fundamentally enhance the way credit unions interact with their members. By integrating cutting-edge technologies and user-centric designs, we help credit unions provide seamless digital experiences that are on par with leading tech companies. This approach not only preserves but revitalizes the longstanding tradition of community and member-focused service inherent to credit unions.

A Note About AI at Clutch
We love AI. We use it often and encourage our team to creatively and effectively leverage AI tools in their work. If you join Clutch, we hope you'll bring the same enthusiasm for exploring how AI can amplify impact, productivity, and innovation.

That said, during the interview process, we want to hear your thoughts. Please approach interviews without the use of AI tools—our goal is to get to know how you think, solve problems, and communicate. Once you're in the seat, bring on the prompts!