Sales Manager, GLW (Wellmore)

 About Great Lakes Wellness 

Great Lakes Wellness has been around long enough to know what genuinely helps people feel their best. We make clean, reliable collagen and wellness essentials designed for real life—the busy, messy, beautifully imperfect kind. As part of the Wellmore Holdings family, we have the support to grow quickly while staying focused on creating products that truly serve our consumers. 

We’re here to make feeling better simpler and more accessible. Our team is a sharp, grounded, good-humored group of people who care about making high-quality products and building a brand that supports the people and communities we’re lucky enough to reach. 

About the Role 

The Sales Manager will drive the next phase of GLW’s retail and distributor growth while strengthening performance across wholesale channels. The role reports to the General Manager, GLW, and works closely with cross-functional partners to execute with excellence. 

This position owns sell-in, sell-through, account management, trade planning, and retailer performance across both U.S. and Canadian markets. The ideal candidate is strategic, confident in making real-time decisions, and comfortable building retailer and distributor relationships in a fast-paced, high-growth environment. 

What You’ll Do 

Retail & Distributor Growth 

• Identify, pitch, and secure new retail and distributor partnerships. 

• Manage relationships with key retailers, distributors, brokers, and buyers. 

• Support channel strategies that drive distribution, velocity, and brand visibility. 

Account Management & Execution 

• Lead sell-in and sell-through with compelling, data-backed presentations. 

• Manage customer calls, negotiations, and promotional planning. 

• Ensure pricing, promotions, and programs align across channels. 

Trade, Forecasting & Performance 

• Own sales forecasting and deliver monthly updates. 

• Track retailer performance, consumption trends, and competitive activity. 

• Manage trade spend, AMPS, and MAPS programs to ensure channel consistency. 

Cross-Border Expansion and Cross-Functional Collaboration 

• Grow distribution and partnerships in Canada. 

• Support the roadmap for entering and expanding U.S. retail. 

• Partner with Marketing, Operations, Demand Planning, and Ecommerce to ensure seamless execution and strong trade alignment.