Senior Customer and Partner Marketing Manager
•Pressreader· 4h
📣 Marketing⏰ Full-time⭐ Senior💰 $100k-120k🇨🇦 Richmond, Canada
4h ago
Worldly·about 5 hours ago
Location: Remote - US
Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.
Through strategic and meaningful customer relationships, Worldly provides key insights around supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.
Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.
The Product Marketing Manager will support the product marketing team on a contract basis and drive product messaging, positioning, and go-to-market strategy for core Worldly analysis and risk management products.
This role focuses on developing customer-centric go-to-market strategies, compelling messaging and positioning, and campaign and enablement assets. You’ll be focused on driving awareness, pipe, win rate, adoption and advocacy for Worldly’s analytics and risk management solutions. For the product areas that you work on, you’ll be responsible for understanding our market position, product differentiation, target personas, and their pain points to develop effective marketing strategies.
Create compelling marketing assets including demo videos, event sessions, website content, and sales decks
Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile
Develop and execute go-to-market strategies for new product launches and feature releases
Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns and to progress towards achieving the marketing team’s key results.
Collaborate with product management to translate technical features into customer benefits
Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions
Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.
5+ years of B2B SaaS product marketing experience
Proven track record of developing and executing successful product launches, marketing campaigns, and customer and market research
Deep expertise in crafting clear, compelling, and differentiated messaging and positioning
Project management and analytical experience
Ability to prioritize and execute independently in a fast-paced environment
Outstanding verbal, written and visual storytelling skills
Familiarity with marketing automation and CRM platforms
MBA or advanced degree
Experience in sustainability, climate adaptation, supply chain management and/or consumer goods
Experience in a high-growth SaaS company and in product-led growth
Experience working with global teams and a global customer base
Hours: 40 hours per week
Compensation: $90 - $100 hourly
Location: Remote
Contract Details: This role will start as a contractor position with no set end date. Worldly reserves the right to end the contract with 30 days notice. Depending on company strategy and performance, this contractor role has the potential to eventually convert to an FTE position.
Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we are able to build technology that makes a difference on a planetary level.
Our team represents over 15 countries and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals.
Roles at Worldly may require occasional travel to support business needs, including but not limited to team collaboration, customer engagement, or company events.
We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.