Social & Content Lead

Overview:

As Social & Content Lead, you will work with the Brand Marketing and Creative teams to align on social messaging, regularly providing reports and presenting to CEO.

Your Mission:

• Build and shape a cross-channel social media strategy directly aligned with brand goals, alongside key internal stakeholders (PR & Influencer, Creative and Brand Marketing teams).
• Grow brand presence across existing and emerging social platforms by exploring innovative approaches and bringing to life social firsts. Support key brand moments and campaigns with pioneering social initiatives.
• Collaborate with PR and Influencer team to continuously build our community on social, through collaborations, partnerships, influencers and editorial.
• Ownership of social media processes, content, copy, layout approvals and release with internal stakeholders.
• Share deep social platform expertise, learnings, trends, formats, nuances - develop industry first ideas, innovate and scale.
• Oversee integration of social analytics tools and develop measurement dashboard alongside central and local marketing teams.
• Develop clear and measurable KPIs, implement performance metrics and goals with ongoing optimisations.
• Regular performance reviews: content, audience, social listening tools, competitors.
• Develop weekly and monthly recaps of learnings and results; generating and understanding reporting with the ability to read data and turn it into useful insights.
• Build new processes and improve social operations, evaluating and implementing best practice.
• Evaluate new channels and explore new behaviours, trends and formats to continuously enhance our brand engagement, customer and follower connection and interactivity.
• Manage a small team of social media experts at HQ

Social Content:

• Working directly with our Creative teams, you will be responsible for seeking content approvals and making the necessary edits to bring the brands vision and creative direction to life on social channels.
• Oversee management of social content briefs submitted to Creative team to implement a strategic approach to content mix (brand, product, press, UGC, etc).
• In partnership with Creative team, build social rollouts with a hybrid data/creative approach for upcoming campaign(s) and on all the social content pre and post shoots.
• Support with coordination of content across other digital departments that will utilise social content (Digital, Paid Media, CRM, Website/E-Commerce).