Brand Manager – Neuroscience

As Brand Manager for Neuroscience, you will act as the entrepreneurial owner of your brand, driving strategy and execution with a strong hands‑on mindset. You will translate the global brand vision into impactful local strategies, develop cross‑functional tactical plans, and continuously seek innovative approaches to meet brand KPIs. With a strong scientific orientation, you will enrich the patient experience, gather deep insights across stakeholders, and bring the brand story to life through high‑quality, multichannel initiatives. This role is highly operational and field‑connected, working closely with the In‑Field Team.

Patient Journey & Insights

• Support the development of an accurate and actionable patient journey through workshops, cross‑functional collaboration, and external insights.

• Continuously gather and synthesize insights on patients, HCPs, competitors, and the broader Neuroscience landscape.

• Identify unmet needs, emerging trends, and opportunities for digital or non‑traditional partnerships.

Strategic Brand Planning

• Localize the global Neuroscience strategy into clear strategic imperatives and a robust annual tactical plan.

• Define and maintain a compelling, patient‑centric brand story.

• Diagnose brand performance, market dynamics, and competitive activity to guide strategic decisions.

• Lead insight integration across teams to ensure a deep understanding of the market and product environment.

Execution & Multichannel Implementation

• Act as the “guardian of the brand,” ensuring all activities and materials align with the brand story and strategic priorities.

• Develop innovative, scientifically grounded, and patient‑centric marketing materials and campaigns.

• Drive segmentation with the In‑Field Team and develop tailored content for each customer segment.

• Lead the design and execution of multichannel initiatives, including CLM content, digital tactics, and partnerships.

• Manage peer‑to‑peer events and operational activities in close collaboration with the In‑Field Team.

• Ensure all in‑field materials support strategic imperatives and deliver consistent messaging.

Financial Management

• Support forecasting for brand performance and competitive dynamics.

• Manage budget planning, expense tracking, and ROI measurement for marketing activities.

Compliance

• Ensure all marketing activities comply with internal policies, Ethics & Compliance standards, and regulatory requirements.

• Previous experience in pharmaceutical marketing; Neuroscience experience is a plus.

• Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapy area.

• Familiarity with channel mix, ROI measurement, market access, and reimbursement processes.

• Knowledge of market research methodologies.

• Strong hands‑on mindset with the ability to manage multiple projects and adapt quickly.

• Scientific orientation: able to understand and communicate key messages from scientific literature.

• Strategic thinker with solid execution skills and strong analytical capabilities.

• Excellent communication, influencing, and presentation skills.

• Creative, innovative, resilient, and comfortable working autonomously.

• Effective collaborator with strong indirect leadership across cross‑functional teams.

• Proficient with digital tools and AI technologies.

• Fluent in English, Dutch and French.

• Master’s degree preferred.

AbbVie Culture

At AbbVie, we care deeply about bringing innovative solutions to patients in need. By joining us as a Brand Manager, you'll be at the forefront of our mission, working in a dynamic and supportive environment that encourages growth and collaboration.

• All4OneAbbVie: Foster strong interpersonal relationships and teamwork.

• Decide Smart & Sure: Navigate ambiguity and make informed decisions.

• Agile & Accountable: Communicate a clear and inspiring vision.

• Clear & Courageous: Provide honest and constructive feedback.

• Make Possibilities Real: Efficiently plan and execute tasks while adapting to challenges.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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