Customer Lifecycle Management (Senior) Manager

Join Ajaib and Be a Magician!

Ajaib believes that everyone has the potential to be a magician, making magic happen and creating a positive impact. As an inclusive and diverse company, we value each magician’s unique contributions, opinions, and skills. Our company culture is built upon our 3DNAs: Everyone is an Owner, Growth Mindset, and A Will to Win. These principles guide our team in developing and evolving together.

As the Customer Lifecycle Management Manager, you will own the full lifecycle of Ajaib users across our super-app (Mutual Funds, Stocks, Bonds, US Stocks, Crypto, Futures, and Savings).Your mission is to drive activation, engagement, cross-sell, retention, referral, and win-back through data-driven lifecycle programs and continuous experimentation. You will collaborate closely with Product, Data Science, Engineering, BI, and Growth to deliver high-impact lifecycle journeys and run experiments at scale.

Job Description

• Manage the end-to-end lifecycle across onboarding, activation, habit loops, referrals, churn prevention, and resurrection
• Build and execute data-driven CLM journeys across PN, Email, WhatsApp, and in-app surfaces
• Own segmentation & persona journeys (e.g., investor vs trader)
• Design, launch, and measure A/B experiments to improve key funnel metrics
• Collaborate with Product and Data Science to build propensity, cross-sell, and churn models
• Create playbooks and SOPs for lifecycle optimization
• Monitor channel performance and ensure disciplined frequency, hygiene, and prioritization
• Track and report lifecycle ROI, payback period, and impact contribution to OKRs
• Identify gaps in user journeys and propose high-impact lifecycle interventions
• Partner with Growth Pods (Investments, Alpha, Money) to support product adoption and depth