Country Manager (UK)

Build momentum. Drive results. Scale operations.

BJAK is on a mission to make insurance and financial services radically simple, transparent, and accessible to millions. We are growing rapidly across Southeast Asia, and execution is everything.

As Country Manager, you will drive operational excellence, build scalable systems, and turn strategic direction into measurable business outcomes. This includes leading local performance and office setup, hiring and managing a local team, building strategic partnerships, executing local marketing and product strategies, and ensuring product localization.

What You Will Do

• Take charge of regional performance and set up the local office

Lead execution of strategic initiatives, own business KPIs, and build scalable systems to support rapid growth. Ensure all operations run efficiently, deliver measurable outcomes, and position the region for high-performance growth.

• Recruit a superstar team (PR / Marketing / Support)

Build and develop high-performing teams with a culture of ownership and speed. Hire, train, and coach talent while setting clear responsibilities, performance standards, and workforce plans that support business needs.

• Strike strategic partnerships for distribution

Drive commercial growth through partnerships, market expansion opportunities, and ecosystem relationships. Represent BJAK externally and collaborate with key stakeholders, ensuring strong commercial impact and sustainable distribution channels.

• Design and execute local product / marketing strategy

Identify growth opportunities, plan local marketing strategies, and drive execution to achieve revenue, acquisition, and retention targets. Track performance metrics closely and refine strategies using data-driven insights.

• Localise the product

Work with product, tech, and customer teams to adapt BJAK’s solutions to the local market. Ensure the customer journey, features, and user experience are aligned with regulatory requirements, market behavior, and cultural nuances.

• Collaborate with HQ and global offices to deliver the best local experience

Partner closely with the CEO and leadership teams across regions to align priorities, remove operational bottlenecks, and deliver a seamless market rollout. Connect cross-functional teams to ensure flawless execution and a unified customer experience.