Own the Strategy. Execute at Speed. Scale What Works.
At BJAK, we’re building Southeast Asia’s leading digital insurance platform — and our growth depends on world-class marketing. We’re looking for a Head of Marketing based in London (remote-friendly) who thrives at the intersection of strategy, execution, and analytics. Someone who doesn’t just build plans but drives performance, leads teams, and isn’t afraid to get hands-on when needed.
This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns — and who thrives in a performance-obsessed, fast-moving startup culture.
Why This Role Matters
- You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
- Your work will shape how millions of users perceive, engage, and trust our platform.
- You’ll drive high-growth campaigns and help scale marketing across multiple countries.
- You’ll bring structure, creativity, and accountability to a high-performance environment.
What You’ll Do
- Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).
- Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
- Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
- Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging.
- Shape and evolve the BJAK brand voice and positioning across platforms.
- Manage creative production with internal teams and external agencies/freelancers.
- Analyze data and market trends to generate insights and strategic improvements.
- Collaborate with product, design, sales, and data teams to align marketing with business goals.
- Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
- Support go-to-market (GTM) efforts for new products and features.
You’ll Thrive Here If You…
- Are a doer — you roll up your sleeves and execute with speed and precision.
- Know how to lead a team and work cross-functionally with creative, product, and tech.
- Make decisions based on data, not opinion. You optimize for impact.
- Are obsessed with outcomes — whether it’s sign-ups, revenue, or engagement.
- Are comfortable with ambiguity and bring structure and momentum through action.
- Move fast, think creatively, and adapt quickly when things don’t go as planned.
- Think like an owner and are willing to go the extra mile when needed.
