Field Marketing Manager
•Fictiv· 3h
MarketingFull-time$112k-160kAmericas
3h ago
Boon·3 months ago
Boon is the professional AI platform built specifically for construction. Founded in the San Francisco Bay Area in 2023 by product and engineering leaders from Samsara, Apple, Google and DoorDash. Boon is backed by leading Silicon Valley venture capitalists.
Our AI agents embed directly into existing workflows, from preconstruction estimating to bid management. They automate the repetitive tasks that drain time and margins while surfacing the insights leaders need to make faster and more confident decisions.
The result is measurable impact. Teams move faster, bids are submitted sooner, win rates increase, and costs are reduced. Boon enables construction companies to build more, generate more revenue, and grow with confidence.
As a Product Marketing Manager, you will own Boon’s go-to-market messaging, content strategy, and positioning efforts. You’ll partner closely with Sales, Product, and Growth to craft compelling narratives, support pipeline creation, and drive adoption. You’ll bring the voice of the customer into every part of the business — shaping campaigns, informing product strategy, and accelerating our sales cycles.
Define and evolve Boon’s core messaging and positioning.
Develop high-impact content: sales playbooks, one-pagers, case studies, and technical collateral.
Partner with Sales to optimize pitch materials and improve win rates.
Support and execute our event strategy — from planning to on-the-ground execution.
Collaborate with Growth to create and measure multi-channel campaigns.
Serve as the customer voice across product, sales, and marketing.
Identify GTM gaps and proactively lead cross-functional solutions.
Background in fast-paced startups and B2B SaaS.
Familiar with AI technology.
Demonstrated success independently creating messaging and GTM strategies.
Naturally collaborative and cross-functional.
Bold and creative — not afraid to experiment and iterate quickly.
3+ years of hands-on experience in product marketing and developing go-to-market strategies.
Proven background in B2B marketing, particularly in crafting compelling messaging or building sales enablement materials.
Exceptional communication skills, both written and verbal — confident presenting to diverse audiences and skilled at producing everything from concise emails to in-depth launch documentation and thought leadership pieces.
Adept at translating complex topics into clear, digestible messaging tailored to specific target audiences.
Experienced at leading cross-functional initiatives, effectively managing multifaceted projects and collaborating across teams and stakeholders.
At Boon, we want to attract and retain the best employees and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the above mentioned factors, so the actual starting annual base salary may be above or below this range. A Boon employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company.
As an equal-opportunity employer, Boon is committed to providing employment opportunities to all individuals. All applicants for positions at Boon will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.