At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
The Role
Backcountry is seeking a Paid Social Manager to support the planning, execution, optimization, and reporting of paid social and creator-led programs across our multi-brand portfolio.
This role is ideal for someone who is analytical, highly organized, AI-forward, and excited by performance marketing, creator content, and social-first storytelling. You’ll partner closely with the Performance Marketing Director and cross functional teams to launch and optimize campaigns, coordinate programs like TikTokOne and YouTube Open Call, and ensure insights and creative learnings are implemented in future campaigns.
This is a highly collaborative execution role with significant impact on revenue growth, new customer acquisition, and brand visibility.
This position will report into the Sr. Director of Performance Marketing.
