🚀 The Context: Why This Role Matters
Divar is entering its next chapter.
As the platform scales, its role is no longer limited to connecting buyers and sellers. Divar is becoming a critical infrastructure for professional sellers — real estate agents, car dealers, and high-volume merchants whose livelihoods depend on trust, clarity, and long-term partnership with the platform.
This role exists to shape the narrative that takes Divar to the next level:
- From Platform → To Institution (Economic Pillar)
- From Growth-driven brand → To Legitimacy-driven ecosystem leader
- From Transaction Enabler → To Trusted Professional Partner
🎯 Role Purpose
The Chief Communications & Public Affairs Officer (CCPAO) is responsible for owning Divar’s institutional narrative — externally and internally — with a particular focus on:
- Public trust and legitimacy
- Regulatory and policy-facing communications
- Professional sellers’ perception of Divar as a fair, intelligent, long-term partner.
Note: This is not a marketing role. This is a strategic governance, judgment, and risk-management role.
🔑 Core Responsibilities
1. Institutional and Brand Narrative
- Long-term Narrative Definition: Define and steward what Divar stands for, why it must exist, how it creates value beyond transactions.
- Narrative Consistency: Ensure Divar’s narrative is consistent across Media, Executives, Public Discourse, and Strategic Moments.
2. The Professional Narrative (Critical Focus)
- Partner vs. Toll Booth: Build a clear, credible, and respectful narrative for Real Estate Agents, Car Dealers, and High-volume Sellers. Ensure they view Divar as a fair, intelligent long-term partner, not an extractive short-term toll booth.
- Economic Translation: Translate platform strategy, pricing logic, and product evolution into understandable, defensible stories for professional sellers.
3. Public Affairs & Regulatory Foresight
- License to Operate: Shape Divar’s positioning with Policymakers, Regulators, Judiciary-adjacent Stakeholders, and Industry Bodies.
- Proactive Communication: Anticipate regulatory pressure and proactively frame Divar’s role. Reduce friction by explaining the company before it is questioned.
4. Crisis & High-Stakes Communications
- Leadership: Lead all crisis communication strategy and execution.
- Authority: Act as the final authority on tone, timing, and channel during crises.
- Execution: Coordinate closely with Legal and the ExCo to ensure responses are institutional, calm, and factual—never reactive or emotional.
5. Executive & Founder Communications
- Senior Advisory: Enable thought leadership without institutional risk and advise senior leadership on when to speak, when not to speak, and how to frame sensitive topics.
- Narrative Integrity: Maintain clear separation between personal opinion, executive commentary, and official company positioning.
⛔ What This Role Is NOT
- Not Marketing or Growth: You define the frame; they execute the campaigns.
- Not Social Media Management: You set the strategy; the team handles the posts.
- Not "Just PR": If you wait for the press release to fix a broken product decision, you are too late.
