Thanks for stopping by! We’re Doctor Care Anywhere: Doctor Care Anywhere Group plc (DCA) is the UK’s largest private provider of telehealth services. The Company works with insurers, healthcare providers and corporate customers to serve patients with a range of digitally enabled telehealth services on its proprietary platform.
DCA is committed to delivering the best possible patient experience and clinical care through digitally enabled, joined up, evidence-based pathways. DCA’s strategic ambition is to be the UK market leader in digitally enabled primary care, helping to meet the health needs of patients and payors in a challenging and fast changing environment.
The role: We've built the tech and clinical infrastructure. Now we are focused on growing our enterprise pipeline. We have a handful of large clients who love us, but we need help generating qualified leads predictably, by testing whatever channels make sense for complex B2B healthcare buyers.
This means getting your hands dirty: writing sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed. You'll own lead generation end-to-end.
- Remuneration: £90,000 Per annum
- Work location: London office based (up to 2 days WFH)
- Application Deadline: 9am Friday 30th January 2026
Key Accountabilities / Responsibilities:
First 90 days: Foundation work
- Interview our existing clients to understand who actually buys and why (ICP and JTBD research)
- Map the buying committee and decision process for insurers, PMIs, benefit providers, and large employers
- Translate what you learn into sharp positioning and messaging by segment
- Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
- Pick 1-2 channels to test first and build them yourself
Ongoing: Test, learn, scale
- Run experiments to find your first repeatable lead gen channel - could be cold outbound, partner referrals, content, events, whatever the evidence suggests will work for these buyers
- Generate qualified meetings for our Sales Directors
- Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
- Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) - but only what's actually needed, not a content library
- Track what's working, kill what isn't, double down on what shows promise
Why You'll Love Working Here
- You'll work directly with senior leadership - Report to Exec, partner closely with our Sales Directors. Your work will directly impact revenue, not get lost in a marketing org.
- You'll build from scratch - No legacy systems or processes to navigate. You'll design the lead gen function the right way from day one.
- Real ownership - We need someone who can figure things out independently. If you're someone who needs constant direction, this isn't the role. If you're energized by autonomy and accountability, you'll thrive.
