Role: Creating high-converting, direct response video ads to help Elavate hit our Meta new customer acquisition targets.
You'll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.
Location: Remote or In-Office (London)
Core Job Responsibilities
- Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaigns
- Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions
- Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage
- Execute rapid iteration cycles - producing 10+ video variations per week, of winning concepts, to feed our testing pipeline
- Follow proven direct response editing frameworks that have generated millions in revenue for D2C brands
- Collaborate with creative strategists to bring written scripts and creative briefs to life through visual storytelling
- Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA)
- Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences
Key Video Types You'll Be Editing
1. VSL (Video Sales Letter) Content
- Long-form video sales letters (3 to 10 minutes)
- Multi-part storytelling with strong conversion focus
2. UGC-Style Creator Ads
- Talking head testimonials with product B-roll integration
- Before/after transformation stories
- Educational content with visual demonstrations
- Reaction videos to authority figures/studies
3. AI-Generated Content
- Creating visual assets using Midjourney prompts
- Generating video content with Veo and similar AI tools
- Combining AI-generated elements with live footage
- Optimizing AI prompts for brand-consistent visuals
4. Authority Figure/Expert Content
- Doctor/dermatologist testimonials and reactions
- Educational content with medical backing
- Anti-establishment/"big pharma" messaging
Technical Requirements
Software Proficiency (Preferred)
- Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)
- AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)
- Midjourney (For AI-generated graphics and visual assets)
- Veo/Runway (For AI video generation and motion graphics)
Direct Response Video Editing Expertise
Hook Creation & Testing
- Edit multiple hook variations (3-5 per video) for A/B testing
- Understand the psychology of scroll-stopping openings
- Create pattern interrupts and curiosity gaps
Pacing & Retention
- Fast-paced editing to maintain attention throughout
- Strategic use of jump cuts, zoom-ins, and visual variety
- Understanding of attention spans and drop-off points
CTA Integration
- Seamless integration of call-to-action messaging
- Creating urgency through visual and audio cues
- Product showcase timing for maximum impact
Performance Optimization
- Edit for different audience segments (menopause, anti-aging, joints)
- Understand which visual elements drive conversions
- Optimize for different funnel stages (TOF, MOF, BOF)
- Analyze Facebook Ads Manager data to identify performance patterns
- Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics
- Data-driven iteration - using ad performance data to guide editing decisions
Success Metrics
- Achieve set video performance targets
- Maintain high output volume - 10+ hook variations per week of winning concepts
- Improve creative performance through systematic testing and optimization
- Reduce production time while maintaining quality standards
Qualifications
Required Experience
- 2+ years editing direct response video ads for high-spending D2C e-commerce brands
- Proven track record working with health/supplement/wellness brands preferred
- Meta advertising experience - understanding what performs on Facebook/Instagram
- Facebook Ads Manager proficiency - comfortable reviewing campaign data and suggesting creative optimizations
- High-volume editing experience
- VSL editing experience - creating longer-form video content (3-10 minutes)
- Portfolio demonstrating direct response video editing skills with performance metrics
Skills & Attributes
- Attention to detail while working at speed
- Creative problem-solving to maximize limited footage
- Data-driven mindset - willing to test and iterate based on performance
- Strong communication for remote collaboration
- Adaptability to changing priorities and urgent requests
- Analytical thinking - able to interpret ad performance data and translate insights into creative improvements
- AI prompt engineering skills for generating brand-consistent visual assets
Why This Role is Perfect for Ambitious Video Editors
Portfolio Building
- Create content seen by millions of UK women
- Build a portfolio of proven, high-converting video ads
- Develop expertise in the lucrative health/wellness niche
Impact & Ownership
- Your edits directly drive revenue and company growth
- Creative freedom within proven frameworks
- Recognition and rewards for performance improvements
Application Requirements
Portfolio Guidelines - Please Submit:
- Portfolio/Reel showcasing direct response video ads you've edited (include both short-form and VSL examples)
- Cover Letter explaining your experience with high-spending D2C health/wellness brands
- AI Content Examples showing Midjourney/Veo work (if applicable)
Next Steps
We're looking to hire immediately for this role. Elavate is growing rapidly, and we need someone who can hit the ground running.
For ambitious video editors who:
- Want to work on campaigns with massive reach and impact
- Thrive in fast-paced, data-driven environments
- Are excited about building something extraordinary from the ground up
- Want their work to directly contribute to helping thousands of women feel confident and healthy
This is your opportunity to join the UK's fastest-growing collagen brand.
If you're ready to take your video editing career to the next level and make a real impact, we want to hear from you.
