Role: Creating high-converting, direct response video ads to help Elavate hit our Meta new customer acquisition targets.

You'll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.

Location: Remote or In-Office (London)

Core Job Responsibilities

Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaigns
Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions
Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage
Execute rapid iteration cycles - producing 10+ video variations per week, of winning concepts, to feed our testing pipeline
Follow proven direct response editing frameworks that have generated millions in revenue for D2C brands
Collaborate with creative strategists to bring written scripts and creative briefs to life through visual storytelling
Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA)
Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences

Key Video Types You'll Be Editing

1. VSL (Video Sales Letter) Content

Long-form video sales letters (3 to 10 minutes)
Multi-part storytelling with strong conversion focus

2. UGC-Style Creator Ads

Talking head testimonials with product B-roll integration
Before/after transformation stories
Educational content with visual demonstrations
Reaction videos to authority figures/studies

3. AI-Generated Content

Creating visual assets using Midjourney prompts
Generating video content with Veo and similar AI tools
Combining AI-generated elements with live footage
Optimizing AI prompts for brand-consistent visuals

4. Authority Figure/Expert Content

Doctor/dermatologist testimonials and reactions
Educational content with medical backing
Anti-establishment/"big pharma" messaging

Technical Requirements

Software Proficiency (Preferred)

Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)
AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)
Midjourney (For AI-generated graphics and visual assets)
Veo/Runway (For AI video generation and motion graphics)

Direct Response Video Editing Expertise

Hook Creation & Testing

Edit multiple hook variations (3-5 per video) for A/B testing
Understand the psychology of scroll-stopping openings
Create pattern interrupts and curiosity gaps

Pacing & Retention

Fast-paced editing to maintain attention throughout
Strategic use of jump cuts, zoom-ins, and visual variety
Understanding of attention spans and drop-off points

CTA Integration

Seamless integration of call-to-action messaging
Creating urgency through visual and audio cues
Product showcase timing for maximum impact

Performance Optimization

Edit for different audience segments (menopause, anti-aging, joints)
Understand which visual elements drive conversions
Optimize for different funnel stages (TOF, MOF, BOF)
Analyze Facebook Ads Manager data to identify performance patterns
Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics
Data-driven iteration - using ad performance data to guide editing decisions

Success Metrics

Achieve set video performance targets
Maintain high output volume - 10+ hook variations per week of winning concepts
Improve creative performance through systematic testing and optimization
Reduce production time while maintaining quality standards

Qualifications

Required Experience

2+ years editing direct response video ads for high-spending D2C e-commerce brands
Proven track record working with health/supplement/wellness brands preferred
Meta advertising experience - understanding what performs on Facebook/Instagram
Facebook Ads Manager proficiency - comfortable reviewing campaign data and suggesting creative optimizations
High-volume editing experience
VSL editing experience - creating longer-form video content (3-10 minutes)
Portfolio demonstrating direct response video editing skills with performance metrics

Skills & Attributes

Attention to detail while working at speed
Creative problem-solving to maximize limited footage
Data-driven mindset - willing to test and iterate based on performance
Strong communication for remote collaboration
Adaptability to changing priorities and urgent requests
Analytical thinking - able to interpret ad performance data and translate insights into creative improvements
AI prompt engineering skills for generating brand-consistent visual assets

Why This Role is Perfect for Ambitious Video Editors

Portfolio Building

Create content seen by millions of UK women
Build a portfolio of proven, high-converting video ads
Develop expertise in the lucrative health/wellness niche

Impact & Ownership

Your edits directly drive revenue and company growth
Creative freedom within proven frameworks
Recognition and rewards for performance improvements

Application Requirements

Portfolio Guidelines - Please Submit:

Portfolio/Reel showcasing direct response video ads you've edited (include both short-form and VSL examples)
Cover Letter explaining your experience with high-spending D2C health/wellness brands
AI Content Examples showing Midjourney/Veo work (if applicable)

Next Steps

We're looking to hire immediately for this role. Elavate is growing rapidly, and we need someone who can hit the ground running.

For ambitious video editors who:

Want to work on campaigns with massive reach and impact
Thrive in fast-paced, data-driven environments
Are excited about building something extraordinary from the ground up
Want their work to directly contribute to helping thousands of women feel confident and healthy

This is your opportunity to join the UK's fastest-growing collagen brand.

If you're ready to take your video editing career to the next level and make a real impact, we want to hear from you.

Elavate

Open Positions (2)

Direct Response Video Editor

Open Job Post - Multiple Roles Available

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