About Everyday Dose
Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
The Role
This is not a title-upgrade job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.
You will own:
- Brand (positioning, storytelling, creative vision, campaigns)
- Growth (performance marketing, media mix, attribution)
- Retention/Lifecycle (building a real team, CRM, subscription strategy)
- Community & Content (UGC engine, influencer, creators, ambassadors)
- Retail Marketing (shopper, wholesale, retail velocity engines)
- You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.
Your mandate:
Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+.
What You’ll Do:
1. Own and Evolve the Everyday Dose Brand
- Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
- Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
- Translate abstract brand strategy into clear messaging, briefs, and creative systems
- Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
2. Build a High-Performance Growth Engine
- Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
- Maintain rigorous CAC/LTV guardrails as we scale spend
- Ensure attribution modeling and cohort insights drive spend allocation
- Partner with creative to systemize high-velocity testing
- Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists
3. Build a World-Class Retention Org
- (One of the biggest gaps we’re filling)
- Build and lead lifecycle/CRM, subscription, and post-purchase strategy
- Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
- Partner with CX leadership to translate retention insights into improved product and experience
- Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate
4. Lead Integrated Creative + Content
- Build the in-house UGC/content engine (1,000+ videos/year)
- Develop UGC frameworks, creator playbooks, and scalable storytelling
- Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
- Ensure creative moves fast but maintains quality and brand consistency
5. Drive Retail & Wholesale Marketing Strategy
- Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
- Own shopper marketing, promo calendars, retail media, field marketing
- Create velocity-driving programs to support sell-through
- Build partnerships with retailers and sales to ensure dominance in-store
6. Build a Strong Marketing Organization
- Based on your leadership philosophy:
- CMO: gets paid to drive output, not operate tactically
- VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
- Directors: demonstrate expertise and manage vertical execution
- Managers: guide and learn
- Associates: lean in and support the engine
- Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
- Hire and coach senior leaders who elevate speed, clarity, and quality
- Create cross-functional rituals and accountability frameworks
- Replace complexity with clarity
7. Be a Strategic Partner to CEO & President
- Work closely with CEO on big brand moments, partnerships, and long-term narrative
- Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
- Be a key voice in company strategy, product roadmaps, and growth bets
What Success Looks Like in 12 Months
- A fully operational growth + retention + brand engine
- Consistent CAC efficiency and LTV expansion
- A clear, iconic brand platform that unifies creative and messaging
- Retail launches executed flawlessly with strong velocities
- A 12-person retention org built and producing wins
- Content engine producing 100–150 new assets/month
- A marketing org that feels fast, aligned, grounded, functional, creative, joyful
- Revenue on path from ~$100M toward $150M–$200M
