Marketing Lead (founding role)

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a personalized supplement service that blends genetic, lab, and lifestyle data to deliver custom capsule protocols.

Job Description

We are hiring our founding marketing leader.There is no big team. There is no playbook. You are here to build the marketing engine from scratch, move the ball forward every day, and help turn early traction into repeatable growth and Series A readiness. You will have real autonomy, real ownership, and daily collaboration with the founders.

Responsibilities

• Identify and validate 1–2 high-leverage acquisition channels with clear path to scale

• Test quickly, measure honestly, and double down on what works (cut what doesn’t)

• Own CAC, conversion rates, and marketing efficiency with a relentless focus on ROI

• Build and execute a full-funnel growth strategy from first touch through conversion

• Design and optimize end-to-end customer journeys across paid, owned, and product surfaces

• Define and own brand positioning, messaging, and conversion-focused copy

• Translate complex health data into clear, trust-building customer communication

• Establish lifecycle systems that drive retention and long-term value

• Manage agencies and contractors while remaining hands-on in execution

Qualifications

• You have built or been apart of building marketing from zero before. You are comfortable without structure and good at creating it. You do not need permission to execute.

• You have experience in health, wellness, supplements, digital health, or consumer subscription businesses. You understand trust-based, education driven funnels.

• You bring a real network with you. This includes relationships within the industry, as well as a bench of contractors and freelancers you already know and trust to do high quality work when needed.

• You are technically proficient with relevant platforms such as Shopify, Meta Ads, Google Ads, Klaviyo, Google Analytics, and creative tools like Canva and Figma.

• You want ownership, not comfort. You care about results more than titles and thrive in high accountability, results driven environments.