Vice President of Marketing

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, A venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.

Job Description

We’re building a category-defining consumer health brand powered by clinical science and premium hardware. As VP of Marketing, you’ll lead the charge — owning brand, growth, and GTM strategy across DTC and B2B channels. This is a highly strategic, hands-on leadership role with full accountability for pipeline, revenue, and brand equity.

Responsibilities

• Own the brand: Define positioning, architecture, and messaging that blend medical credibility with lifestyle appeal — launching a new category in precision light therapy.

• Build the team: Hire and lead a cross-functional marketing org spanning brand, growth, content, lifecycle, product marketing, and ops.

• Drive GTM: Develop multi-channel go-to-market strategies across new products and markets — pricing, channel mix, launch planning, and sales enablement.

• Scale DTC growth: Manage the full funnel — from paid acquisition and CRO to retention and subscription revenue optimization.

• Translate the science: Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners.

• Support B2B growth: Lead marketing efforts for clinics, wellness centers, and partners — from demand gen to co-marketing and sales tools.

• Measure what matters: Set KPIs, build dashboards, and tie brand + demand to real business outcomes.

• Partner across functions: Work closely with clinical, legal, and regulatory to ensure all claims and communications meet standards.

• Operate like an owner: Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.

What You Bring

• 10–15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness.

• Experience launching regulated medical devices or premium health hardware in consumer channels.

• Proven track record growing DTC businesses — including performance marketing, retention, subscriptions, and LTV optimization.

• Strong grasp of health claims, compliance, and working with clinical + regulatory teams.

• Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences.

• A data-driven, experiment-minded approach to growth.

• High standards, high integrity, and a mission-driven mindset focused on improving lives.