Product Marketing Manager: Pricing & Market Insights

We're hiring an analytical and commercially minded Product Marketing Manager to drive pricing, packaging, and monetization across our product portfolio. You'll work at the intersection of Product Development, Finance, Commercial, and Internal Data, defining how we capture value, unlocking new revenue opportunities, and shaping the strategic decisions that drive sustainable revenue growth.

What you'll do

• Define pricing and packaging strategy for our full product portfolio, ensuring products and plans meet customer needs while supporting revenue growth.

• Identify monetization opportunities (pricing optimizations, new product opportunities, and growth motions) through data analysis, market research, competitive intelligence, and willingness-to-pay insights.

• Guide strategic decisions using modeling, scenario planning, and clear, actionable recommendations.

• Partner cross-functionally with Product Development, Commercial, and Finance to align monetization strategy with broader company goals, budgets, and roadmaps.

• Influence executive decisions on pricing, packaging, and monetization by synthesizing insights, cross-functional input, and leadership perspectives to clarify trade-offs and recommend actionable paths forward.

• Own GTM for pricing and packaging changes, ensuring clear communication, internal readiness, and smooth operational rollout.

• Monitor product and portfolio performance, surfacing insights that inform pricing iterations, product bundling, and long-term monetization strategy.

• Champion a test-and-learn approach, running experiments and analyzing results to drive profitable growth.

• Adapt pricing and packaging strategy in response to macro trends, competitive dynamics, and evolving customer behavior.

What We’re Looking For

• 7–10+ years of experience in product marketing, pricing strategy, or a similar role.

• Strong expertise in pricing, packaging, and monetization.

• Deep understanding of SaaS business models and how monetization affects acquisition, expansion, and churn.

• Strong analytical and technical skills. Comfortable querying data with SQL and building models to guide recommendations.

• Proven ability to structure and solve ambiguous problems, using data, logic, and storytelling to influence decisions.

• Strong skills in collaborating with cross-functional teams, especially with Product Development, Commercial, Finance, and Internal Data teams.

• Demonstrated success in influencing senior stakeholders and cross-functional teams; you know how to lead without formal authority.

• Highly organized with experience managing projects.

• A strategic, systems-level thinker who can zoom out to shape direction and zoom in to analyze details.

• Comfortable operating in fast-moving environments, curious, and adept at navigating new information and change.
  

Location & Eligibility

At this time, we can only consider applicants who meet one of the following criteria:

• Hold Swedish citizenship

• Hold EU/EEA citizenship

• Have a valid Swedish work permit

Office-first

At Funnel, we have an office-first approach, and we work from the office a minimum of four days a week. We have lots of flexibility for when life happens, during the summer, and through the holidays. We just like to avoid having standing remote days.

About Funnel

Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically collect, model, visualize, and analyze data from over 500 marketing platforms—without the need for SQL or scripting.

Now equipped with measurement, Funnel combines Marketing Mix Modelling, Multi-Touch Attribution, and Incrementality Testing to triangulate the true effectiveness of marketing efforts and provide smart, data-driven suggestions.

Funnel enables a workflow that automates the collection of all the data the customer needs, easy creation and maintenance of a robust data model with the customer's own concepts and metrics, with an AI-powered model for marketing measurement, and beautiful reporting on top.

All this without the user having to write a single line of code or even be particularly technical. Our vision is that the people who need data for their decision-making should have the tools to do it themselves - and not be dependent on their technical colleagues.

Trusted by more than 2,000 businesses worldwide, including globally recognized brands such as Adidas and Sony, Funnel generated over $50M in ARR in 2023 and continues to feature in the FT 1000 list of Europe’s fastest-growing companies.
Since its founding in 2014, Funnel has grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney.

***A note from the Talent Acquisition team: We will start reviewing applications in early January 2026!***