About GenScript
GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.
GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
About ProBio
ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.
Job Title: Digital Media Manager
Location: Piscataway, NJ (Hybrid)
The estimated salary range is $80,000 - $90,000, depending on experience level.
Key Responsibilities:
- Develop and execute integrated digital media strategies across paid search (Google Ads), paid social (LinkedIn, Meta), programmatic/display, and retargeting channels to generate qualified demand across biotech customer segments.
- Lead full-funnel media planning and day-to-day campaign operations, including audience segmentation, ABM list activation, campaign setup, creative routing, budget pacing, bid strategy optimization, and performance management.
- Define, implement, and maintain robust conversion tracking, including GA4, Google Tag Manager, UTM frameworks, multi-touch attribution models, pixel placements, and event-based measurement.
- Partner closely with content, design, and product marketing teams to review and refine creative copy, ensure scientific accuracy, and provide detailed channel-specific specifications for ad formats, targeting requirements, placements, and optimization guidelines.
- Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, and ROAS. Deliver recurring performance dashboards and executive-ready reports with actionable insights, ROI assessment, and data-driven recommendations.
- Optimize channel mix, audience strategies, creative variations, and budget allocations to improve efficiency and maximize pipeline contribution.
- Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution.
- Stay current on digital advertising best practices, platform updates, AI-driven targeting capabilities, and industry regulations relevant to biotech/life sciences promotion. Assess emerging channels, tools, and tactics for potential adoption.
- Ensure compliance with biotech marketing requirements, including regulatory review processes, scientific claims accuracy, and internal brand governance.
Qualifications:
- 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
- Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred.
- Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
- Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
- Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
- Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus.
- Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
- Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
- Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills.
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GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
