VP of Sales - EMEA

About Us

At Hiya, we're making calls safe, useful, and human again.

Voice is the most human form of communication, yet it's become one of the least trusted. Spam, scams, and AI manipulation have eroded what was once a simple way to connect. Hiya is changing that.

Each month our AI voice technology analyzes 28+ billion calls, protecting over 550 million users and 800+ businesses worldwide. Partnering with a growing global network including, AT&T, Samsung, British Telecom EE, Rogers, MasOrange,Bell Canada, MasMovil, and Virgin Media O2, we're not just stopping bad actors, we're helping people feel good and confident about picking up the phone again.

This is a pivotal moment for voice. As new threats and technologies accelerate, so does demand for trusted voice communication. Hiya is growing 40%+ year over year, expanding globally, and defining what voice becomes next.

Join us. You won't just work on what voice is today, you'll shape what it becomes tomorrow: smarter, safer, and genuinely worth answering again.

About the Position

Based in London, this strategic leader will be responsible for revenue generation across mid-market, enterprise and telecom segments throughout the UK and continental Europe. You’ll set the sales vision, lead a high-performing team, and close transformational deals with some of the largest businesses and telecom providers in the world. This role combines hands-on deal execution with strategic oversight, requiring both a sharp commercial mind and strong operational leadership.

This role will report directly to the Chief Revenue Officer (CRO) and will have regular interaction with the broader executive team, influencing go-to-market strategy, organizational design, and key client engagement across the region.

Key Responsibilities

Team Leadership & Management

• Lead and manage a Mid-Market Sales Manager based in London, with a current team of 6 sales representatives that is expanding.

• Directly manage a sales leader with a team of 4 Strategic Enterprise sales representatives and leaders located across the UK, France, Germany, and Spain.

• Drive collaboration, performance management, and career development across a distributed team.

• Support organizational planning and hiring to expand mid-market teams into new EMEA markets over the next 12 months.

• Guide the sales team in deploying a consultative, ROI-driven sales approach tailored to senior decision-makers and procurement teams.

Sales Strategy & Execution

• Own regional sales forecasting, planning, and execution across EMEA.

• Design and implement scalable sales processes, performance metrics, and operational frameworks.

• Identify and implement training programs to ensure team effectiveness, product knowledge, and selling skills.

• Align sales strategy with broader company goals, supporting pipeline growth and customer expansion.

Executive Client Engagement

• Serve as the executive sponsor for key enterprise and mobile carrier client relationships across Europe.

• Partner closely with customer success and account management teams to ensure long-term client satisfaction and retention.

• Represent the company in high-stakes deals, renewals, and strategic account planning sessions.

Cross-Functional Collaboration

• Act as a strategic partner to Marketing, Product, Customer Success, Finance, and Revenue Operations to ensure alignment and efficiency across the customer journey.

• Provide ongoing feedback from the field to inform product development and marketing campaigns.

Qualifications

• 8+ years of progressive experience in B2B sales, with strong experience in a senior leadership role managing multi-country teams.

• Demonstrated track record of leading both mid-market and enterprise sales functions in a high-growth SaaS or technology environment.

• Experience selling SaaS at an enterprise level is a key requirement.

• Deep understanding of European markets, including cultural and operational nuances across the EMEA region.

• Deep understanding of complex, multi-stakeholder enterprise sales cycles and telecom procurement processes.

• Exceptional leadership, coaching, and people development skills.

• Strong analytical mindset with experience in sales planning, forecasting, and performance optimization.

• Executive-level communication and relationship-building capabilities.

• Experience scaling teams and infrastructure during periods of rapid growth is a strong advantage.

• Fluency in English required; fluency in additional languages are a plus.

The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.

The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

Benefits

• 25 holidays plus bank holidays

• Opt in salary sacrifice pension scheme

• Paid parental leave

• Private medical, dental and vision insurance through Vitality

• Employer-paid life insurance 2x base salary

• Lunch provided 3x week in office

• Share Options

• Donation Matching for a charity of your choice (up to $1,000/ year)

• WFH equipment stipend

• $1,000/year in Professional Development funds

We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!

This position is based in Central London. Our office is located at 151 Wardour St. W1F8WE