Sales and Sponsorships Manager

Sales and Sponsorships Manager (Salary up to £50,000)

Immediate Live is the UK’s leading producer of unmissable consumer events; creating premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests. Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.

As a business, we pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, and give their best whilst being supported, developed and nurtured. As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all remote right now. So, we’ve developed a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.

About this role

MOVE IT is the world’s biggest dance event and a leading force in the global dance community. Reporting into the Event Director, the Sales & Sponsorship Manager will be solely responsible for driving all commercial revenue across the show, including stand space, sponsorship packages, and digital partnerships, with strategic support from the Event Director. Following its first-ever sell-out in 2025, attracting over 35,000 attendees including 10,000 performers, MOVE IT continues to offer unparalleled visibility and engagement for brands looking to connect with a passionate, creative, and socially active audience. Hosted at Excel London, the event unites the entire dance ecosystem—from aspiring students to world-renowned professionals—and provides a unique platform for sponsors to align with a vibrant cultural celebration that champions movement, creativity, and community.

You’ll love this role if;

If you are a passionate and highly skilled Sales and Sponsorship Manager who is target-driven and commercially minded, this could be the perfect role for you. You will have a proven ability to identify, pitch, and secure new business opportunities, creating compelling sponsorship proposals and presenting impactful sales decks to a wide range of clients—from major brands to industry partners.

Strategic thinking, creativity, and attention to detail are key, as you’ll be responsible for developing and delivering tailored packages that drive commercial growth and enhance partner visibility. You’ll take ownership of the entire sales process, from prospecting and pitching to negotiation and closing, ensuring that every partnership adds value to both the client and the event.

The ideal candidate will be exceptionally organised, confident in managing a busy sales pipeline, and experienced in forecasting, KPI tracking, and reporting on performance. You will thrive under pressure, demonstrate strong negotiation and communication skills, and bring an energetic, proactive approach to achieving and exceeding revenue targets.

As a Sales and Sponsorship Manager you will;

• Independently manage and deliver all sales activity across stand space, sponsorship, and digital assets, meeting and exceeding targets and KPIs.
• Confidently sell to new and existing clients, demonstrating excellent phone and face-to-face communication skills, and producing high-quality written proposals and presentations. The role may also require occasional travel to meet with key clients and partners.
• Identify where there is opportunity to not only deliver sales results but grow the business through yield, average order values, volume, earlier sales, up sells, pricing structures and new revenue streams.
• Communicating and managing all sales KPI’s with an outstanding knowledge of the pipeline and the impact it will have to forecast sales. You will forecast with accuracy for short and long-term periods, making informed evidence-based decisions, and will communicate this at all levels with absolute clarity.
• Sourcing, selling, managing, and maintaining sponsorship customers. You will have excellent sales skills with the ability to understand the needs of a client, match them to products or create new profitable opportunities.
• Report with attention to detail, good narrative and present in an informative way. You will communicate all commercials with the Event Director ensuring forecasts are tracked and monitored in line with the budget. Any concerns for potential revenue issues must be raised in a timely fashion with proposed solutions.
• Creating an exprom plan in line with the sales strategy. You will work in collaboration with the marketing team, creating a clear brief for impactful email campaigns, sales materials and creating excellent copy. Insight from the marketing team will support decisions on what marketing activity is working, when PR campaigns should run and what content will help support the sales.
• Commercial management of the show floorplans for the show, ensuring the plan is offering the best commercial opportunities, and will deliver and exceed the budgets (P&L sits with Portfolio Director and Event Director) maximising where there is opportunity. You will identify areas of the show that are no longer commercially beneficial and find solutions to improve for both visitor and exhibitor alike.
• Support in the delivery of all exhibitors associated assets that are requirements or provided by partners and service providers. These include but are not exhaustive to, event guides, web listing, onsite floorplans.
• Establishing an excellent understanding of the business CRM system, ensuring you use it for all customer contact, and it is used for all financial reporting outside of reports from accounts.
• Have a good understanding of our GDPR obligations and how all salespeople must be communicating with clients/prospects, storing, and managing their data.