Director of Marketing

About J2 Health:

J2 Health is transforming how healthcare organizations design and manage provider networks—one of the most critical yet overlooked levers in delivering high-value care.

Today, both consumers and payers struggle to identify the right doctors due to fragmented data and manual processes. J2’s platform combines best-in-class data with purpose-built software to help healthcare organizations build smarter networks that meet patients’ medical and personal needs.

We’re a mission-driven team of healthcare insiders, data experts, and technologists—backed by leading investors like Tiger Global and Primary Ventures—taking a thoughtful, nimble approach to growth as we scale a product that’s already delivering real value to customers.

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The Role:

We’re looking for a Director of Marketing to build and lead our marketing function from the ground up. This is a high-impact, strategic individual contributor role for someone who can think big, operate independently, and execute with precision. You’ll own the full marketing lifecycle — from shaping our brand narrative to generating pipeline, crafting campaigns, and enabling sales. This is a unique opportunity to set the marketing vision while staying close to execution in a fast-moving startup environment.

In your first 6 months, you’ll focus on clarifying our positioning, standing up demand generation campaigns, and laying the foundation for scalable content, messaging, and brand strategy.

This is an NYC-based role (in-person work expected 3 days per week) and reports directly to our CEO.

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What You’ll Do:

• Develop and own a multi-channel marketing strategy to drive awareness, engagement, and qualified pipeline.
• Define and evolve product positioning and messaging across core use cases and new releases.
• Launch and manage demand generation campaigns across paid, organic, email, and events.
• Equip the sales team with effective enablement tools — pitch decks, one-pagers, case studies.
• Lead content development for blogs, webinars, customer stories, and thought leadership.
• Build brand awareness through strategic communications and PR (as needed).
• Establish foundational marketing infrastructure, including performance tracking and vendor/contractor relationships.

Early Success Looks Like:

• 2–3 marketing campaigns launched with measurable performance.
• Core product messaging and sales enablement toolkit finalized.
• Alignment with Sales and Product teams on go-to-market priorities and launch rhythm.

You Should Have:

• 6–8+ years of B2B marketing experience, preferably in early-stage or growth-stage startups.
• Demonstrated ability to build and own marketing from scratch — ideally in a founding or first-marketer capacity.
• Strong experience with messaging development, campaign strategy, and content creation.
• Deep familiarity with marketing channels and tools (email, paid, SEO, events, automation).
• Strategic mindset with hands-on execution ability — you can both see the big picture and deliver the work.
• Comfort working cross-functionally in an environment with high ambiguity and low ego.

Bonus If You Have:

• Experience in healthcare or healthtech (not required)
• Exposure to brand-level messaging, PR, or corporate communications

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Working Here:

• NYC based role
• Competitive compensation, stock options, and health insurance
• Commuter Benefits
• Unlimited PTO: take the time you need when you need it
• Stipend for at-home work machine and equipment
• A world-class team of fun, welcoming, ego-free, proven entrepreneurs with whom to build lifelong relationships

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Compensation:

The salary range for this role is $160,000-180,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

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We Welcome You To Apply:

J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role and believe you could make a meaningful impact, we encourage you to apply—even if your background doesn’t perfectly align.

J2 Health is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind.