Senior Manager, Growth

About Laravel

Laravel is the world's most popular PHP framework for building modern web applications. We empower millions of developers globally to create elegant, powerful, and secure applications with ease, from simple projects to complex enterprise systems.

We foster a community-centric culture defined by craftsmanship, continuous improvement, and deep collaboration. Our mission is to provide the finest development experience in the industry, allowing our users—developers and enterprises alike—to ship their best products faster. Join us to be on the front lines of evangelizing and expanding the Laravel ecosystem to the world's leading organizations.

About the role

Laravel is hiring its first Growth leader to build the function from the ground up for our flagship product, Laravel Cloud.

As Senior Manager, Growth Marketing, you'll be responsible for developing and executing marketing strategies that fuel both product-led growth. You'll own our self-serve acquisition funnel (performance marketing, website), partner with Devl Rel on content/SEO, and product on in-app experimentation.

This role reports directly to the Head of Marketing and will have the opportunity to hire and lead direct reports over time. This is a hands-on, high-impact role for someone who loves driving revenue.

What you’ll do

Drive self-serve growth

• In partnership with Dev Rel and Product Marketing understand our ICP and build campaigns and programs to grow our user base
• Act as the marketing owner for the self-serve business, driving top-of-funnel acquisition
• Optimize website performance and conversion rates using data to inform prioritization
• Identify which organic and paid channels to invest in based on performance and ROI
• Partner with Product Growth as necessary on in-app growth and experimentation

Build the function

• Establish the foundations of growth at Laravel, including processes, artifacts, and best practices.
• Hire and mentor future marketing team members as the company grows.