HoReCa Event Planning Manager

Do you have sales and event planning experience?

Do you have experience as a HoReCa Manager?

ManpowerGroup, on behalf of its client, a leading company in its sector, is looking for a talented and dynamic professional for the position of HoReCa Manager.

📌 Location: Athens

🖋️You will be reporting to: Activation Deployment Executive

Your work will include:

This role focuses on developing and managing sales channels in the HoReCa sector. It combines fieldwork with cross-functional collaboration, offering opportunities to develop skills in a fast-paced and dynamic environment.

More specifically, you will:

• Identify and manage HoReCa outlets, events, and high-traffic locations to support B2C activities
• Negotiate deals with stakeholders, build relationships, and develop strategies to maximize business opportunities and ensure KPIs are achieved
• Monitor and report on sales performance and KPIs
• Plan and implement area branding and activation activities in collaboration with BTL agencies, ensuring compliance with brand standards
• Explore and manage alternative sales channels, supporting the process from wholesalers to outlets, monitoring performance, and implementing corrective actions
• Assist in managing BTL agency personnel and track day-to-day sales performance
• Implement Mystery Shopper programs and evaluate performance