Senior Lifecycle Marketing Manager, Provider Marketing

We’re looking for an analytical marketer with a strong track record of driving outcomes through owned communications. You’ll oversee the strategy and execution of email, SMS, and in-app messaging that supports providers from onboarding through long-term engagement. This role requires cross-functional collaboration, project management skills, and a passion for building scalable, results-driven programs. You’ll design, optimize, and measure multi-channel lifecycle campaigns—launching experiments and uncovering insights to fuel the growth of our provider network. This is a full-time remote position on our team, reporting to the Engagement Lead, Provider Marketing. Occasional travel may be required for company or team events.

What you’ll do:

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction
• Design and launch multi-channel campaigns tailored to key moments across the provider journey
• Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience
• Use performance data and experimentation to inform continuous improvements in messaging and delivery
• Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs

What success looks like in this role:

• You build and launch the first full-funnel lifecycle programs for our provider network—owning everything from strategy and segmentation to writing copy, building journeys, and measuring outcomes
• You establish foundational playbooks and processes that set the standard for how we engage providers at scale across onboarding, activation, retention, and re-engagement
• You drive meaningful, measurable improvements in provider engagement, satisfaction, and long-term retention
• You elevate the quality and consistency of provider communications, increasing trust, value perception, and connection to our mission
• You become a key partner to Product, Clinical Operations, and Data teams—ensuring lifecycle efforts are tightly integrated with the broader provider experience
• Lifecycle marketing becomes a visible, strategic growth lever for Spring Health’s clinical network—and this role grows in impact and scope as we scale

What you’ll bring:

• 6+ years of experience in lifecycle, or retention marketing, ideally in healthcare or a marketplace environment
• Proven success leading multi-channel engagement programs from strategy through execution
• Experience with segmentation, personalization, and testing strategies
• Proficient in marketing automation and analytics platforms (e.g., Iterable)
• Strong collaborator with excellent communication skills
• A passion for improving healthcare outcomes and the provider experience

The target base salary range for this position is $125,520 - $156,900 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.