Where does this role fit in?
The Director of Pipeline Marketing is the strategic engine behind our conversion and customer growth capability. Reporting to the VP of Demand Generation, you will lead a hybrid high-performance team comprising Lifecycle Marketing and Global Inbound Business Development (BDRs). Your mandate is to eliminate the gap between marketing automation and human outreach, creating a seamless, unified conversion machine.
This role represents a major evolution in our operating model. You will be responsible for breaking down the silos between the BDR function and the wider marketing department. By working closely with the Product Aligned Squads, you will architect the "Motions" (evergreen journeys) that drive Net New ARR, while simultaneously deploying retention and expansion strategies that secure our base. You are the owner of the "Mid-Funnel" and "Customer" stages, using data, AI-driven automation, and human ingenuity to turn interest
