Media Buyer (Fully Remote)

About Valatam

We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.

About the Role

The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data-driven strategies and continuous optimization.

Key Responsibilities

• Manage all Meta ad accounts and campaigns from setup to reporting. Monitor and analyze daily performance metrics (CPA, ROAS, CTR, CPM, CVR).
• Adjust budgets and pacing based on real-time performance data.
• Conduct A/B testing on audiences, creatives, ad copy, and landing pages.
• Collaborate with creative teams to develop high-performing ad content.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking).
• Stay updated on Meta Ads best practices and algorithm changes.