Growth Marketing Manager - Position Summary
Gbbis is currently looking for a Growth Marketing Manager role that will play a vital role in executing marketing initiatives that drive demand, engage key audiences, and contribute to revenue growth and pipeline development.
This position blends strategic thinking with hands-on execution, lead generation, requiring excellent copywriting and graphic design skills. The Growth Marketing Manager ensures all marketing materials are visually appealing, brand-consistent, and meticulously crafted, while fostering cross-functional collaboration to achieve measurable results.
Key Responsibilities
- Campaign Execution & Demand Generation: Lead in planning, managing, and executing integrated campaigns across digital channels, content, events, and partnerships, emphasizing speed, efficiency, and measurable outcomes. Partner with Sales and Account teams to align on goals, lead targets, and sales enablement. Help optimize marketing channels (owned, earned, paid) using performance data and leadership input. Collaborate with Product and Sales teams to simplify complex technical messaging into accessible narratives.
- Copywriting & Creative Design: Create compelling, on-brand content for campaigns, websites, product collateral, press releases, and social media platforms. Tailor messaging for diverse audiences and formats while preserving a consistent brand voice. Design engaging graphics, presentations, and digital assets that elevate marketing efforts. Work closely with stakeholders to ensure output is clear, appealing, and audience-centric. Optimize website and online content for GEO, and findability in AI search.
- Data, Insights & Analysis: Manage dashboards, support ROI modeling, track attribution, and assist in pipeline forecasting using Excel or Google Sheets. Deliver data-driven insights that blend quantitative analysis with qualitative context. Communicate findings clearly to stakeholders to inform decision-making.
- Cross-Functional Collaboration: Engage actively in product launch campaigns alongside multiple teams. Productize and brand for different projects, tools and features.
- Lead Database Management: Create, maintain, and nurture a list of target industry contacts for lead generation purposes, including defining and maintaining target buying personas. Incorporate lead generation AI-based tools for launching messaging and campaigns across different audiences.
Qualifications
- Minimum 5 years of marketing experience, preferably within SaaS B2B industries.
- Demonstrated success in leading campaigns that drive revenue growth and pipeline expansion.
- Exceptional copywriting skills with a diverse portfolio including web, social media, advertising, email, and product collateral.
- Strong graphic design capabilities, including multimedia content creation such as video editing.
- Comprehensive knowledge of social media trends and ability to adjust messaging across different platforms.
- Analytical proficiency with Excel/Google Sheets, skilled in generating actionable data insights.
- Excellent communication and presentation skills, capable of translating complex ideas into clear stories.
- Highly organized, self-driven, and adept at managing multiple projects without compromising quality.
- Detail-oriented with a commitment to accuracy in all deliverables.
- Experience with CRM and Marketing Automation: Proficiency with CRMs (e.g., Salesforce).
- Experience with marketing automation tools to automate lead nurturing and scoring a plus.
- Effective collaborator able to work cross-departmentally with Sales, Product, and Commercialization teams.
- Creative storyteller who combines business acumen with engaging narratives.
- Adaptable and proactive in fast-paced, resource-constrained environments.
- Background in demand generation, performance marketing, or product marketing is a plus.
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