Account Manager - LATAM

About Wati & Astra

Wati is the world’s leading WhatsApp-first conversational growth platform, trusted by 14,000+ customers in 160+ countries. We empower businesses to build deeper customer relationships and accelerate revenue with scalable messaging, automation, and AI-powered workflows.

Astra, our new AI Agent product, is a spin-off built independently from Wati, with its own roadmap and technology. Astra is designed to help companies automate complex customer interactions, improve efficiency, and deliver human-like conversational experiences using advanced AI.
While Astra is a standalone product, it integrates seamlessly with Wati, allowing customers to elevate their WhatsApp operations with conversational AI.

As we scale Astra across LATAM, we are looking for an Account Manager who will lead the Cross Sell playbook and efforts and become one of the first builders of our Astra go-to-market motion.

About the Role

This is a high-impact commercial role focused on driving Astra expansion across the region, building scalable cross-sell strategies, and supporting complex negotiations in the Wati customer base.

You will collaborate with regional leadership to design and execute the expansion playbook, become an Astra expert capable of confidently presenting the product, and actively drive results through strategic outreach, consultative selling, and tight alignment with CSMs.

Core Responsibilities

• Build the regional expansion and cross-sell strategy for Astra, together with CS and GTM leadership.
• Become a product expert, deeply understanding Astra’s and Wati’s capabilities, use cases, and integration paths with Wati.
• Lead and execute the entire cross-sell motion: identifying opportunities, engaging customers, pitching Astra, managing the sales cycle, and closing deals.
• Create repeatable and scalable strategies to accelerate Astra adoption across LATAM.
• Collaborate closely with CSMs and PMM to map accounts, prioritize opportunities, and drive revenue impact.

• Support complex commercial negotiations within the existing Wati customer base.
• Develop scalable upgrade strategies for 1:many portfolios, ensuring customers grow into higher plans as their needs evolve.
• Partner with CSMs to streamline the handoff between CSM and commercial conversations.
• Identify expansion signals and convert them into structured upgrade motions.
• Maintain accurate expansion forecasting and pipeline hygiene.
• Track performance, create visibility of Astra opportunities, and deliver clear reporting to leadership.
• Ensure CRM documentation reflects up-to-date status of every deal and account action.