Marketing Operations Lead

About XBOW

At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.

AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.

Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.

What You'll Do

As our Marketing Operations Lead, you will be the technical architect behind our growth engine. You will manage the systems that attract, identify, and convert our most valuable accounts. Joining a fast-growing RevOps organization, you will bridge the gap between top-of-funnel organic growth (SEO/GA4) and bottom-of-funnel conversion (Salesforce/RevenueHero). Your mission is to ensure our tech stack is integrated, our data is actionable, and our ABM strategies are flawlessly executed.

Your Role

Tech Stack & ABM Orchestration

• Marketing Automation: Own the administration of Customer.io and secondary MAPs, ensuring event-based triggers and workflows are optimized.

• ABM Platform Ownership: Lead the implementation and management of ABM platforms (e.g., 6sense, Demandbase, or RollWorks) to identify in-market accounts and orchestrate multi-channel plays.

• Inbound Conversion: Manage web-to-meeting tooling (RevenueHero.io) and website agents (e.g., Qualified) to ensure high-intent traffic converts instantly.

Digital Infrastructure & SEO

• Analytics & Attribution: Manage GA4 configuration, including event tracking, cross-domain measurement, and integration with Salesforce for full-funnel attribution.

• Organic Growth Support: Oversee the administration of SEO tooling (e.g., Semrush, Ahrefs) to ensure the Marketing team has the data needed for keyword strategy and technical audits.

• Web Ops: Partner with web teams to ensure tracking pixels, UTM parameters, and SEO metadata are consistent across all digital properties.

Lifecycle & Lead Management

• Advanced Scoring: Maintain Lead and Account Scoring models (utilizing tools like MadKudu) to prioritize high-value targets.

• Routing & Logic: Manage complex Lead Routing in Salesforce to ensure the right rep gets the right lead at the right time.

• Campaign Support: Facilitate lead list loading, campaign hierarchy in Salesforce, and the technical setup for integrated ABM campaigns.

Who You Are

• Salesforce Expert: Deep knowledge of Salesforce (SFDC) as a central hub for reporting and lead flow.

• Automation Mastery: Extensive experience with Customer.io or other major Marketing Automation Platforms.

• Web Analytics: Proven experience configuring and pulling insights from GA4.

• RevOps/MOPs Background: 5+ years in a technical marketing or revenue operations role.

Bonus if you have

• ABM Platforms: Hands-on experience with 6sense, Demandbase, or Terminus.

• SEO Tooling: Familiarity with Semrush, Ahrefs, or Moz.

• RevOps Stack: Experience with MadKudu, ZoomInfo, Gong.io, or SampLead.

• Conversion Tools: Experience with RevenueHero or Qualified.

• Productivity Tools: Experience with Slack, Notion, Miro, Figma.

Core Competencies

• Architectural Thinker: You see how a change in GA4 tracking affects a Salesforce report three steps down the line.

• Data Integrity Advocate: You have a "zero-tolerance" policy for messy data and broken integrations.

• Strategic Partner: You don't just "run the tools"; you advise the Marketing team on how to use them to hit revenue goals.

What We Offer:

• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.

• Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.

• Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

What Else You Should Know

• Location: Remote US

• Contract: Full-time

• Hiring Process:

  • Talent Screen

  • Hiring Manager Interview

  • Team Member Interview

  • Final Interview

At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.