Head of Performance Marketing (m/f/d)

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

We are hiring a Head of Performance Marketing to lead and scale Yepoda’s global performance engine across paid channels, driving efficient customer acquisition, conversion and scalable growth.

This role owns performance marketing across the paid customer journey, including prospecting, conversion, retargeting and affiliate growth, and works in close partnership with the Head of CRM, who leads post-purchase lifecycle and loyalty. Together, these roles ensure customers are acquired efficiently and developed into long-term, loyal customers.

Your Tasks

• Own Yepoda’s global performance marketing strategy across paid channels, including paid social, paid search, SEO, affiliate and shopping, and emerging performance-driven platforms

• Lead planning, execution and optimisation of performance campaigns to drive efficient customer acquisition, improve CAC efficiency and maximise return on ad spend

• Define and manage media budgets, pacing, bidding strategies and forecasting across channels and markets

• Build and scale rigorous testing frameworks across creatives, audiences, formats, channels and landing pages to continuously improve performance

• Partner closely with CRM, Brand, Product, Analytics and Data teams to ensure strong alignment between acquisition, lifecycle and long-term customer value

• Translate performance insights into learnings that inform creative strategy, audience development and broader growth initiatives

• Build, lead and develop a high-performing global performance marketing team , fostering a culture of experimentation, accountability and continuous improvement

• Stay ahead of platform, algorithm and measurement changes to ensure Yepoda’s performance marketing remains best in class

Your Profile

• Extensive experience in performance marketing or acquisition leadership within a high-growth DTC, e-commerce or omnichannels business or agency, ideally in beauty or consumer brands

• Deep hands-on expertise across paid social and paid search platforms, including Meta, Google, TikTok and Pinterest

• Strong track record of scaling paid media efficiently while maintaining a clear focus on CAC, ROAS and long-term value

• Highly analytical, with strong experience in experimentation, attribution, measurement and performance reporting

• Proven ability to lead and scale international performance marketing teams

• Strong commercial mindset with a clear understanding of how acquisition performance connects to retention and LTV

• Experience with managing large budgets and owning commercial outcomes

• Experience working across multiple international markets; US market experience is a strong plus

• Fluent in English; an additional European language is a plus

Retention, CRM, email, loyalty, and lifecycle marketing sit with the Head of CRM.

What Success Looks Like

• A predictable, scalable acquisition engine across Meta, Google, TikTok and Pinterest, with clear channel roles and efficient budget allocation across markets

• Customer acquisition efficiency improves sustainably (CAC / NCA decreases or is held while scaling), without sacrificing customer quality or long-term value

• AI-enabled optimisation and automation meaningfully improve performance outcomes, including bidding, budget allocation, creative testing and audience development

• Creative, audience and funnel testing operate as a systematic, largely automated learning loop, accelerating insight generation and decision-making

• Measurement and reporting are trusted and decision-ready, with a clear understanding of attribution, incrementality and the role of AI-driven models

• Strong collaboration with CRM ensures a seamless handover from first purchase into lifecycle journeys, with performance insights actively informing retention and LTV growth

• International scaling is smooth and repeatable, supported by automation, shared playbooks and AI-assisted optimisation across markets

• The performance marketing team operates at a high bar of excellence, with strong ownership, data fluency and continuous improvement enabled by automation and smart tooling

What We Offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.

• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery. X3 times a week in office

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.

• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!

• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

Would you like to be part of the team? Then we'd love to hear from you! 🫰✨

Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.