Partner Marketing Manager

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in London and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

About the Role

We are hiring a Partner Marketing Manager to own the execution of partner-led marketing programs that expand Abacum’s reach, credibility, and demand across the Office of the CFO ecosystem.

This role takes existing partnerships in FP&A, finance, and adjacent CFO-tech categories and turns them into visible, high-quality co-marketing programs: joint content, campaigns, events, and thought leadership that actually ship and show up in market.

You will work hands-on with partners, interview them, shape joint narratives, define programming, and deliver co-marketing initiatives focused on brand awareness and accelerating partner-sourced pipeline.

What You’ll Do

• Own partner enablement and activations from planning through execution

• Design and ship partner-led co-marketing initiatives focused on brand and demand awareness

• Work directly with partners to develop joint campaigns, content, webinars, and events

• Interview partners and customers to create credible, partner-driven narratives

• Translate Abacum’s positioning into partner-ready messaging, assets, and programs

• Define partner activation plans for launches, announcements, and thought leadership

• Coordinate partner participation in webinars, events, and content programs

• Ensure Abacum is consistently and clearly represented across partner channels

• Manage timelines, approvals, and delivery across multiple partners and stakeholders

• Measure impact across reach, engagement, and partner-influenced pipeline
  

What We’re Looking For

• 3–5 years of experience in partner marketing, product marketing, or ecosystem marketing

• Experience managing partner programs with 50+ partners

• Preferred experience in FP&A, finance, or accounting technology

• Proven experience running hands-on co-marketing and brand awareness programs

• Confidence communicating directly with partners, including interviews and derivative content creation in partnership with content marketing

• Strong execution and project management skills

• Comfortable operating across multiple partners and priorities

• Highly organized, proactive, and comfortable operating in ambiguity

Benefits

- Competitive compensation including equity package

- Competitive vacation policy

- Access to Meditopia

- Hybrid working model and flexible working hours

- Personal development including language courses

Our Values

Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.

Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.

Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.