Field Marketing Manager, Public Sector

Appian is actively seeking a Field Marketing Manager, Public Sector, reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment.

This role is based at our ​headquarters in ​McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

In this role, you will:

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Demonstrated experience and deep understanding of the Public Sector marketing landscape (DoD, Federal Civilian, and/or State and Local Government)

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

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