Senior Solutions Marketing Lead, Finance

Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Finance. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally.

You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals.

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

In this role, you will:

• Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers

• Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content

• Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance.

• Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals.

• Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance

• Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance

• Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

• 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Finance experience is strongly preferred.

• Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.

• An analytical mindset and the ability to use data to inform program planning, execution, and optimization.

• A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.

• An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable.

• Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment.

• A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans.

• Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus.

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