Department: Brand Marketing - Global Brand Management
Reports to: Senior Brand Manager, Global Brand Management
Location: North Vancouver, BC
Your Opportunity at ARC’TERYX:
As the Senior Specialist, Global Brand Programs at Arc’teryx, you will turn brand strategy into scalable, repeatable programs that deepen brand love across global markets, channels and communities. You will operationalize the brand calendar, build toolkits and briefs that empower regional teams and ensure our storytelling is impactful, on brand and measurable.
You will be a key partner across the Global Brand Management team, owning the planning and execution of global brand programs – supporting brand playbooks, annual brand campaigns and storytelling frameworks, and evergreen initiatives. You apply your in-depth knowledge of our key activities and the outdoor industry to communicate brand initiatives that will enable regional teams, retail and digital channels to show up as one global brand.
You will partner closely with Brand Strategy, Creative, Community, Retail, Sports Marketing and Digital to deliver programs and storytelling that creates an emotional connection to our brand, people and products.
This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Brand Marketing Team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.
If you were in the Senior Specialist, Global Brand Programs role now, here are some of the core activities you would be doing:
- Driving the Global Brand Content calendar, ensuring strategic alignment, global adoption and clarity of purpose and distribution across each story
- Day to day management of the Global Brand Content calendar, owning all changes, updates and communication with relevant parties
- Translating brand strategy and content calendars into clear and impactful briefs; aligning with seasonal Go-To-Market milestones
- Partnering with regional and channel teams to ensure successful omnichannel implementation of our brand stories and programs
- Supporting the seasonal athlete storytelling process in partnership with Sports Marketing and Creative
- Contributing to the standardization of naming conventions, deliverables and global adoption standards in partnership with Creative Ops
- In partnership with Senior Brand Manager leading enablement sessions for regions and partners to drive understanding, adoption and consistency
- Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines
- Collaborating closely with our Global Creative team throughout the lifecycle of a project, providing creative feedback and ensuring that the creative delivers on brief and strategic
Here are some of the things you could be working on in the future:
- Growing as a brand leader across the organization, using your endemic voice to ensure long term authenticity across the Brand Marketing organization
- Owning the development of KPIs for our Brand programs, with a clear cadence of reporting and measurement to track our progress
- Partnering with key leaders across the organization to story mine and identify key moments in our seasonal and annual calendars
- Project management and support of strategic Brand initiatives and projects such as long-range planning and resourcing
- Contributing to key Go-To-Market milestones and meetings
Are you our next Senior Specialist, Global Brand Programs?
- You have a bachelor’s Degree in Marketing, Communications or a related field
- You have 4+ years of relevant experience within a global organization and a deep understanding of brand or content marketing in the outdoor industry
- You are authentically connected to the outdoor industry and the culture of outdoor sport, specifically across our categories of snow, trail and climb
- You have proven experience in building content strategies and writing clear creative briefs
- You are a relationship builder and people connector – you have experience connecting with various teams across a marketing organization
- You have strong awareness of the Arc’teryx brand, product and consumer
- You remain highly flexible and adaptable when faced with ambiguity
- Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
